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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Professional Development Boosts Employee Morale

Employee morale can dip at the end of the summer, so around this time of year it is important to make sure you support morale around your office to maintain productivity, retention rates and general workplace happiness. Professional development can be a great way to shake up the day-to-day office routine. Professional development also serves as a morale booster because it shows employer commitment to the workforce. Investing in employees' skills and ensuring they have the latest training in their field is a great way to show you are committed to their professional development now and into the future. If you commit to the well-being of your employees, they will feel greater loyalty and satisfaction at their job and it ensures the well-being of your organization. Check out the infographic to learn more about how professional development can boost morale at your office.

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Google Wallet Dumps Gift Cards...Does It Matter?

Google announced earlier this month that as of August 21st it would suspend support on Google Wallet for gift cards and loyalty cards (often utlizing point systems). This seems like it could be a blow to the gift card industry, like for those who sell bulk gift cards, as it limits the ways gift cards can be distributed and redeemed. However I am scratching my head to figure out if we, the gift card industry should even care that much.

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How to Implement Effective Employee Wellness Programs

Implementing employee wellness programs can save your organization money in both employee absenteeism and employee productivity, and can help control costs of health care benefits. Here are a few ways to ensure the implementation of your wellness programs is successful.
Make Sure the Program Is Comprehensive: Make sure your health and wellness programs focus on all aspects of employees' everyday lives. Build a community of wellness, focusing on every day areas of concern like exercise, healthy eating and stress management. Build community by creating an office running club, softball league or weight loss group.
Engage Employees: Center your wellness programs around results, while engaging employees into the program. Ensure employees set goals, whether they are weight loss related, fitness related, or focused on healthy eating (does anyone really 
need that 3rd cup of coffee?). On the other side, reward employees for reaching their goals, or for investing themselves in the program. Small rewards like small denomination gift cards to healthy retailers like 
GNC or CVS/pharmacy will be a treat for employees, showing them that their employer cares for their well-being and wants to help them down the road of healthy behavior.

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How to Foster Employee Loyalty

Last week in this space we talked about the lack of employee loyalty across the American workforce, at all levels, sectors and across geographic locations. So instead of leaving our readers to their own devices to figure out the employee loyalty conundrum, this week we figured we could give some tips on how to foster a loyal culture among your employees. Here are 3 areas of company culture that are critical to keeping employees happy, satisfied and loyal to your organization.
Compensation: Compensating employees can take many forms, and in order to foster employee loyalty compensation should extend beyond a paycheck. Standard payment is important, however finding innovative ways to compensate employees will help maintain loyalty among your workforce. Using spot rewards, like small denomination gift cards to popular retailers like 
CVS/Pharmacy
The Cheesecake Factory and 
The Limited is a great way to show employees you noticed extra effort on a specific project, or appreciated them staying late one night.
Environment: Creating a comfortable environment where goals are clearly stated and communication is clear between peers and from managers to their team is key in creating a culture of loyalty. Working hard and having fun as a team will form relationships and camaraderie that foster loyalty, job satisfaction and improved productivity.
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Combat Workplace Stress with Health and Wellness Programs

Workplace stress is an increasingly common issue, affecting both employee well-being and company performance. According to the American Institute of Stress, job-related stress is the primary source of stress for American adults, with 83% of U.S. workers reporting stress-related symptoms. This stress not only impacts individual health but also costs American businesses a staggering $300 billion annually due to absenteeism, turnover, and reduced productivity.

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