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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Incorporate Effective Rewards into Your Employee Wellness Program

Corporate wellness programs are essential for improving employee health, reducing healthcare costs, and increasing productivity. But for these programs to be truly successful, they need more than just good intentions—they need the right kind of incentives. Research shows that offering meaningful rewards, or "carrots," can significantly boost participation and engagement in wellness initiatives. However, one-size-fits-all rewards may not be as effective as offering personalized options. Here are some fresh insights on how to incentivize employees and make your wellness program a success.

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Attracting Top Talent: The Employee Incentive You Have to Offer

Every company looks to attract the best people to their organization. Some offer signing bonuses, some offer an enhanced benefits package, but the key to attracting top young talent is flexibility. A flexible workplace is a perk that some employees are hesitant to offer for fear employees will take advantage. However, if you are truly attracting top talent they will likely adopt the motto "with great power comes great responsibility" and won't actually abuse the privilege. 39% of employees surveyed by Mom Corps indicated they have considered leaving or have actually left a job because the workplace wasn't flexible enough. This is an issue that hits close to home at GiftCard Partners, since we all work remotely, it is a uniquely flexible environment that allows some of our team to work full time when they would not otherwise be able to in a traditional office environment. Further more, employees are willing to give up a lot for a flexible environment. About half of U.S. adults surveyed would take a salary cut for increased workplace flexibility. Since most people work at least partially out of financially necessity, that is a staggering number. Workplace incentives are effective, but giving employees what they are looking for before they start sends a clear message that employees' time and talent is appreciated by the organization. Is your workplace flexible? Would you consider making your office more flexible? Let us know in the comments section.
For more information on flexible workplaces and how to attract top talent check out this article from Mashable.

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What Incentives Do Employees Want?

Delivering employee incentives can only be effective if the incentives available are satisfying to employees. Here are a few popular employee incentives according to a new
Wicke's For Business article.
Travel Packages: Sending employees on a trip for a job well done on a big project, or as part of a bonus is becoming an increasingly popular option for employers. It creates a memorable experience for employees and carries a fixed cost for employers.
Gift Cards: Gift cards to popular retailers such as
CVS/Pharmacy,
Boston Market and
Crutchfield carry the same flexibility of cash but have better trophy value. Employees are more likely to use the gift card on a special occasion, rather than cash bonuses that often get rolled in to paying bills and household costs.
Social Rewards: Giving public praise and socializing employee rewards is a great way to reinforce desired behavior. Public praise does not only reward one employee for a job well done, but it shoes other employees what management is looking for in employee performance.  

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Corporate Wellness: Fostering Employee Health in the Workplace Through Meditation

The answer for the slow, tired feeling at work used to be reaching for a cup of strong black coffee but for a well-known company in California the cure comes from something a little more natural, meditation. Meditation is a growing trend, not just with Google, but with several other big names like
of Twitter and Facebook that are making contemplative practices key features within their companies. “Across the Valley, quiet contemplation is seen as the new caffeine, the fuel that allegedly unlocks productivity and creative bursts,” writes Wired writer Noah Shachtman in his article
Enlightenment Engineers. You don’t need to be a company as large as Google or Facebook to take advantage of this growing trend.
Yo-Fi Wellness is a company devoted to employee wellness and offers the latest in corporate wellness incentives for companies of any size. Meditation, yoga, fitness and nutrition are all offered on their online platform, bringing healthy living initiatives to employees through inspiring and instructive video programs. Corporate wellness is directly related to a company’s bottom line so it’s important to find the best way to incorporate it in your organization. Set a tone of health with your employees. Whether it be through education, engagement or motivation with incentives, find out what works best for them.

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Showing Blood Donation Appreciation with Gift Cards

According to the Red Cross, every two seconds someone in the United States needs blood. And because red blood cells have a shelf life of 42 days (and platelets a mere 5 days), new blood donations are always needed to battle shortages.

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