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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Informal Rewards Motivate Employees

Employee motivation is a great way to maintain positive morale, camaraderie and solid teamwork. However, too many employers get caught up in formal rewards with big price tags, when small, informal rewards can be just as effective and help a business save a lot of money. Here are a few ways to informally reward employees. 

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Corporate Gift Cards: HOT topic for the 2013 Incentive Roundtable

Incentive Magazine gathered professionals from across the motivation, recognition, travel, and rewards spectrum to come together for a discussion on the state of the incentive industry. Corporate gift cards, or, gift cards used in the corporate environment portion of the B2B marketplace was a hot topic! In their interview,
Incentive
Magazine posed the question, “How is the gift card market doing?,” the panel had some interesting views on corporate gift card use.

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How to Motivate a Large Team

Employee motivation can get repetitive and less effective when trying to find unique motivation for a large number of employees. Here are 3 easy ways to motivate a team of any size.

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Employees Make The Best Brand Advocates

When employees are motivated, happy at work and supportive of a company's mission they can make the best brand advocates. In the age of social media, 24/7 news cycles and constant media messages
, it is important to have brand advocates that will evangelize your brand and its mission. Since brands don't have social capital, you need people working for you, willing to put their social capital behind your brand. Employee brand advocacy can provide a variety of social benefits including:

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Feedback Motivates Employees

We all aim to motivate our employees. Whether we set long term goals, short term goals or just want to utilize small spot rewards. Making sure there is a 360 degree feedback loop helps to clarify communication, make processes easier and motivate employees to the height of efficiency.
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