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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Employee Wellness Pays for Itself

Employee wellness programs are a growing trend with new Affordable Care Act rules going into effect. But according to a new 
2013 Aflac WorkForces Report employee wellness programs are not just a fad. Employees enrolled in wellness programs are more knowledgable about their benefits, express confidence in their employer, are more satisfied with their job and benefits, and are healthier. The report includes some staggering charts including the one below. The report sends one simple message loud and clear: employee wellness programs work when employees are properly engaged and incentivized.
If you want to read more about employee wellness benefits or the Aflac report, check out this article from Small Business Trends.

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Gift Cards: The Perfect Employee Holiday Gifts & Workplace Rewards

Gift cards have become a versatile and appreciated choice for holiday gifting in the workplace. They provide a hassle-free way to say thank you and can cater to diverse preferences. Here are five innovative ways to use gift cards in your workplace during the holidays, benefiting employees, customers, co-workers, and even your company's philanthropic efforts.

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Employee Motivation in 3 Steps

Motivating employees is key to maintaining a happy, productive and loyal workforce. Motivating employees doesn't have to be complicated. Keep it simple and effective with these 3 steps.
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Employee Appreciation that Works

Employee appreciation is a great tool when used properly. When not used properly employee appreciation efforts can be ineffective and can cost an organization money with no ROI. Ensure your employee appreciation program works for you and your employees by following 3 easy steps.

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3 Tips for a Successful Safety Incentive Program

A safety incentive program decreases losses for organizations by keeping employees safe, happy and at work. Implementing a successful safety incentive program has to work for your workforce and offer the right types of incentives to keep employees engaged. Here are 3 quick tips for ensuring success in your safety program.

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