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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Gift Cards- The Good, the Bad and Everything In-Between

Gift cards have been a hot topic in the news over the past few weeks. The holiday season is a big time for gift card shoppers and sellers alike. The National Retail Federation released survey results indicating that this holiday season 8 in 10 shoppers would be reaching for a gift card, totaling a spend of $29.8 billion. That’s a lot of plastic! We’ve seen gift cards used as a go-to for celebrities like Beyoncé, who handed out more than $37,000 worth in Walmart cards in Massachusetts last month to promote her new album, as damage control from companies like UPS and Amazon to apologize for late packages, and also the unfortunate side of what happens when technology goes wrong as in the case of Target’s 40,000 faulty gift cards, which were not activated properly.

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Say Thank You with Volunteer Appreciation Gifts During the Holidays!

Volunteers are a crucial part of the holiday season and it’s important not to forget about all that they do. Many take the time out of their own busy lives to give back to their communities, asking nothing in return. Here are a few simple, yet thoughtful volunteer appreciation gift ideas to thank those volunteers this season:

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3 Tips to Reward Employees, into 2014 and Beyond

As the holiday season winds down and we all count down the working hours until the Christmas break, some employers are still working on January bonus plans, or employee recognition plans for 2014. Here are a few quick tips on how to reward employees (and hopefully make your last minute planning a little easier!).

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Pay-When-Use Gift Cards Help Control Retailer (and Employer!) Costs

Canadian mobile gift card vendor, Kiind, has put the gift card industry on its head. Kiind offers a pay-when-used gift card system
 that doesn't charge the purchaser until the recipient has taken the gift card in-store and used it. Since unused gift cards have cost both retailers and gift-givers an immense amount of money, Kiind's technology allows gift cards to become a lower-risk proposition.

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Say Thank You to Employees

The holidays are a popular time to give thank you gifts, both monetary and materials. Here's how to say "thank you" to your employees, now or any other time.

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