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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Prepare Employees for a Safe Return to the Office Using Incentives

As employers prepare to welcome employees back to their offices, it’s critical that employers prepare their staff for the “new normal” at work. Communicating new safety expectations in advance helps employees familiarize themselves with changes like different schedules and new safety protocols that involve wearing personal protective equipment (PPE) and increased spacing of workstations. 

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The Most Effective COVID-19 Vaccination Incentives for Employees

COVID-19 has taken millions of lives worldwide and continues to be a huge threat. Thankfully with the vaccine rollout ramping up across the nation, we can expect the number of deaths and hospitalizations to slow down. Getting everyone vaccinated is important in moving towards herd immunity.

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Keep Your Medicare Patients Healthy with Home Chef Gift Cards

It is important to keep Medicare members engaged in a healthy lifestyle because they are more susceptible to disease due to their age. Keeping Medicare members healthy lowers costs for Medicare Payers and it is crucial for Accountable Care Organizations because they are rated on their readmittance and patient health.

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How Financial Wellness Incentives Can Reduce Employee Stress in The Workplace

Personal finance is ranked as a leading cause of employee stress in the United States each year. Neighborhood Trust Financial Partners found that nearly 50% of U.S. employees suffer from financial stress and The American Psychological Association conducted a study that concluded 72% of Americans have stressed over money at least once in the past month.

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The Best Thank-You Gifts for Healthcare Workers: National Nurses Week

The pandemic has been tough for everyone, but it has been particularly difficult for healthcare workers. For those on the front lines of the pandemic, the experience was and continues to be, traumatic. In the beginning, they faced the unknowns of a new disease and over time, having to treat patients through various surges in infection across the country.

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