GiftCard Partners Blog

In the bustling world of consumerism, one demographic holds a significant sway over household purchases, brand loyalty, and repeat business: moms. These influential decision-makers not only drive a substantial portion of household spending but also play a crucial role in shaping brand perceptions and driving repeat purchases. To harness the full potential of this demographic, brands must prioritize engaging moms with tailored strategies that foster brand loyalty and drive long-term growth.

Workplace safety programs can save your company untold sums of money. The larger your workforce the more important it is to ensure the safety of your workplace. An innovative new wave in safety training is emerging that makes your workplace actively prepared for any situation that could arise. Using basic employee training in CPR, AED use and first aid can mitigate safety incidents by empowering employees to "take matters into their own hands." Employees who volunteer to be trained from the American Red Cross deserve recognition from their employers. While the skills are equally valuable to the employer and the employee, it is up to an employer to recognize employees who are willing to step up to make their workplace a better place. Rewards for employee recognition do not need to be large lavish vacations, or even days off. Employees who choose these types of added responsibilities should only need a pat on the back. Try small denomination gift cards from popular brands like
Crutchfield to help them spruce up their home,
Boston Market to treat employee's families to dinner or
Speedway to help them curb the rising cost of the fuel that likely helps them get to work in the morning. Dedicated employees will dedicate themselves to safety. Make sure you take the opportunity to say thank you.
For more information check out this article from Occupational Health and Safety.

The All Payments Expo
(APEX) is already in full swing this morning in Las Vegas and the GiftCard Partners team is looking forward to taking part in the discussions, collaboration, and merging of minds throughout the payments industry this week. The APEX allows a forum for Alternative Financial Services, Emerging Payments, Omnichannel Retail Strategies and Prepaid to come together to focus on areas of growth and convergence in payments. GCP was excited about the opportunity to sponsor a unique luncheon and joint session between
Retail Gift Card Association (RGCA) and
Incentive Gift Card Council (IGCC), of which we are members of both. The IGCC
stated, “Both associations share goals in promoting best practices and helping the industry grow and believe collaborating on the topic of B2B will create a powerful learning opportunity and one that will eliminate redundancy and streamline our message between groups.” Let the collaborations begin!