GiftCard Partners Blog

Gift cards are a great incentive to get employees to perform a certain behavior at a certain time, aligning your customers to advance your business goals. A great example of gift card use for mutual consumer and retailer benefit is currently being displayed by Microsoft with relation to the phase out of Windows XP. Microsoft will cease providing support and updates for the operating system next week, so the software giant is providing gift cards to any consumers who purchases a laptop running Windows 8.1 and can prove they previously had a computer running Windows XP. The gift card is good for laptops over $599 and also include a limited amount of tech support. Windows needs consumers to phase out use of Windows XP to prevent security issues for their customers. And if you're running a computer with Windows XP, chances are you could use a new laptop. The leverage gift cards provide solve both issues, while still offering consumers a choice in which product they upgrade to and giving them a wide time range to take advantage of the offer. How could you use gift cards to leverage your consumers' behavior?
For more information on the Microsoft offer or to learn how to use gift cards to prompt consumer behavior check out this article from Incentive Magazine.

A new whitepaper is out from marketing services agency P&MM and it proves a lot of what we have previously based employee motivation initiatives on: you can't motivate employees who aren't engaged. Engaging employees is the first step toward motivation them. Engage employees in their every day work by providing employees with professional development, training and the occasional fun organization activity.

In today's dynamic workplace, organizations are increasingly recognizing the pivotal role of professional development in fostering employee engagement and retention. Professional development encompasses various initiatives aimed at enhancing employees' skills, knowledge, and career growth. Let's explore how investing in professional growth development programs can significantly impact employee engagement and retention.

We wrote last week about the Innovation Project held at Harvard late last week. The Innovation Project brings together the innovating leaders in the payments and commerce space for a summit that is packed with content and collaboration. Now, we don't like to brag, but our COO was on the winning team for the second straight year. She didn't do it alone however, her team brought together innovative leaders from across the industry. The winning team was a collaborative effort between

Athlete's Performance made a name for itself training elite athletes (think NFL and MLB players) in their off-seasons. Athlete's Performance had recently gone through a rebrand, becoming Exos, and focusing on helping employers reach the maximum potential in employee wellness  in their workforce, both in the gym and in the office. Taking the Athlete's Performance philosophy of intense fitness and rising to the top of the clients field transitions directly into Exos' broader reach theory. Helping employers successfully introduce, apply and follow through on the promise of a wellness program benefits employer and employee insurance costs. Ensuring each employee has their own individual experience and plan to succeed while contributing to the greater goal of the organization is where elite athletics meet employee wellness. Are you treating your employees to elite wellness?
Check out more on how to reach your office's "peak performance" with this article from FastCompany.