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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

AutoZone Doing Well by Its Clients and Employees

We rarely do this. Our focus is on B2B gift cards and how employee/employer relationships can be improved through various HR programs. But we have such a compelling example of one of our brands doing right by its customers and promoting loyalty through employers. Here are a few ways Auto Zone is promoting loyalty to its customers and helping employers promote loyalty too:

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Can Employee Incentives Go Too Far?

Employee incentives can be great when offered and given at the right cadence and the right size for the occasion. According to a new study by the  Association for Psychological Science's Minds for Business, people who had been promised a higher reward for completing a task and thus had heightened levels of dopamine in their blood, had more difficulty completing simple tasks. This definitely seems like a long shot with a lot of extrapolating. However, the same theory could apply to employee incentives. If employers offer too much in the way of incentives for employees, employees can be so blindly driven by the incentives that the quality of their work falters because they lose sight of organizational goals and get so focused on the incentives at hand. You can avoid this situation by offering small "spot" rewards that come as a surprise to employees and are not pre-announced. When employees don't expect a reward, they are driven by their goals and company missions, not a reward they never knew was coming. Keep it simple and small to keep your employee incentives effective.
To learn more about the study or how to keep your employee incentives in check, head over to Inc.com.

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Integrating Employee Advocacy into Your Marketing Program

Integrating employee advocacy and collaboration is a great way to build camaraderie across teams and encourage employees to work together no matter what department they work in or who their boss is. The same goes for departments and areas of your organization. Employee advocacy is extremely effective when working to amplify your marketing program.

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Incentives: do you know what they mean?

Whether they are being used to motivate a particular behavior, encourage engagement or foster loyalty, incentives are becoming more popular than ever.
InteliSpend, a prepaid solutions provider, released a handy little guide for breaking down incentives at the most basic level. Important takeaways include:

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When Work-From-Home Can Help Your Business

Normally work-from-home policies are tight at small and large companies alike. But would a winter like this one be enough to change employers' minds? At GiftCard Partners, we all work from home every day, and while we understand that doesn't work for everyone, here's a compelling case for a work-from-home policy that allows employees flexibility and employers increased productivity. Here's a weather-related take on employees working from home:

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