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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Impact of Professional Development on Employee Engagement & Retention

In today's dynamic workplace, organizations are increasingly recognizing the pivotal role of professional development in fostering employee engagement and retention. Professional development encompasses various initiatives aimed at enhancing employees' skills, knowledge, and career growth. Let's explore how investing in professional growth development programs can significantly impact employee engagement and retention.

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3 Quick Employee Loyalty Lessons

Loyalty is important for any organization. Churn creates a lull in productivity and drags down collective employee morale. Loyal employees means a happy workforce, a productive company and a healthy bottom line. Few organizations do employee loyalty or customer loyalty like American Express. Check out three of their top recommendations to maintain loyalty in your organization.

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Innovation Project 2014: Omni-Channel Payments Thinkathon

We wrote last week about the Innovation Project held at Harvard late last week. The Innovation Project brings together the innovating leaders in the payments and commerce space for a summit that is packed with content and collaboration. Now, we don't like to brag, but our COO was on the winning team for the second straight year. She didn't do it alone however, her team brought together innovative leaders from across the industry. The winning team was a collaborative effort between

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Reach Peak Office Performance with Employee Wellness

Athlete's Performance made a name for itself training elite athletes (think NFL and MLB players) in their off-seasons. Athlete's Performance had recently gone through a rebrand, becoming Exos, and focusing on helping employers reach the maximum potential in employee wellness  in their workforce, both in the gym and in the office. Taking the Athlete's Performance philosophy of intense fitness and rising to the top of the clients field transitions directly into Exos' broader reach theory. Helping employers successfully introduce, apply and follow through on the promise of a wellness program benefits employer and employee insurance costs. Ensuring each employee has their own individual experience and plan to succeed while contributing to the greater goal of the organization is where elite athletics meet employee wellness. Are you treating your employees to elite wellness?
Check out more on how to reach your office's "peak performance" with this article from FastCompany. 

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10 Employee Appreciation Gifts To Thank Your Staff

In professional settings, expressing gratitude towards employees is vital for fostering a positive work environment. Studies consistently demonstrate the reciprocal benefits of acknowledging employee efforts. Alongside verbal commendations and public recognition, tangible rewards such as monetary incentives are widely appreciated. Let's review some popular employee appreciation gifts, accompanied by budget-saving suggestions.

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