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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Employee Health Program ROI is Stunning [INFOGRAPHIC]

Employee health programs help your organization save money. I'll let the infographic below speak (mainly) for itself but the multi-faceted savings an employee health program can gain will surprise you...and your boss. Between reduced employee absenteeism, medical cost savings, and overall reduction is health costs, savings can be as much as $6 for every $1 a company invests. Employee health programs see results in wellness and biometrics as well. Reduction in preventable conditions like high blood pressure, high cholesterol, diabetes and high-risk activities like smoking is another way health programs are proving their investment to employers and employees alike.

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Mix the Right Employee Rewards With the Right Performers

Every organization has a variety of employee performers. There are over-achievers, those who put in the work 9-5 and play their role and then the under achievers who could maybe put some more work in more of the time. Ensuring that your employee rewards match each type of performer and each individual employee's performance. Here are 3 tips to keep your employee rewards program in line.

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Increasing Company Profitability with Wellness Programs

In today's corporate landscape, employee health is a top priority for organizations seeking to maintain a productive and thriving workforce. With conditions like diabetes affecting millions across the United States, the need for proactive measures to address health issues has never been more critical.

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Gift Cards Remain A Retail Staple

In the gift card industry we know gift cards are awesome. Gift cards are flexible for recipients, easy for gift givers and ensure that the end recipient gets the gift they ultimately want. Now, the consumer public is showing that they agree with us. A recent survey by the Retail Gift Card Association shows that over two thirds of the U.S. population plans to buy gift cards through the spring and summer gift period. Here are a few other highlights from the RGCA survey.

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Top Cities for Employee Recognition

What do cities like Huntsville, AL, Nashville, TN and Orlando, FL have in common? They made the top 10 in Quantum Workplace's list for
Best Cities for Employee Recognition. Quantum's survey polled nearly 5,000 organizations and 400,000 employees to identify the top cities for employee recognition based on which contained those employees most satisfied with their employee recognition programs. The report evaluated employees' perceptions of 11 types of recognition, frequency of recognition and satisfaction levels. In order to be considered for this data set, each city was required to have held a Best Places to Work contest with the participation of more than 70 organizations.

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