GiftCard Partners Blog

Employee recognition has evolved from a simple pat on the back to a strategic retention tool. Employees who receive monthly recognition are four times more likely to envision a long‑term career at their company. Medium‑to‑large organizations in 2026 face distributed workforces, heightened competition for skilled talent and an expectation for instant, personal and meaningful rewards.

Most enterprise reward platforms position themselves around reassuring fundamentals: global scale, expansive catalogs, instant digital delivery, and seamless automation.

Work-life balance has always been a priority for employers and employees, but achieving it has become more critical than ever. According to a recent Gallup survey, employee life evaluations have reached a record low, with only 50% of workers reporting they are thriving. Stress, burnout, and disengagement are rising, creating a workplace environment that demands proactive solutions.

As organizations head deeper into yearly planning cycles, many managers are having goal-setting conversations focused on performance metrics and business outcomes. But there’s another topic that deserves equal attention: job crafting.

 
GiftCard Partners polled 500 consumers, equally divided between men and women, to get a pulse on where they are both receiving and redeeming their gift cards. These infographics dive into B2B gift card usage behaviors and outlines retail gift card awareness and purchase. We also take a look at the degree to which gift cards drive new customers and incremental visits. Below are the two infographics from our latest survey on gift card usage. Some interesting insights!
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