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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Mix the Right Employee Rewards With the Right Performers

Every organization has a variety of employee performers. There are over-achievers, those who put in the work 9-5 and play their role and then the under achievers who could maybe put some more work in more of the time. Ensuring that your employee rewards match each type of performer and each individual employee's performance. Here are 3 tips to keep your employee rewards program in line.

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Increasing Company Profitability with Wellness Programs

In today's corporate landscape, employee health is a top priority for organizations seeking to maintain a productive and thriving workforce. With conditions like diabetes affecting millions across the United States, the need for proactive measures to address health issues has never been more critical.

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Gift Cards Remain A Retail Staple

In the gift card industry we know gift cards are awesome. Gift cards are flexible for recipients, easy for gift givers and ensure that the end recipient gets the gift they ultimately want. Now, the consumer public is showing that they agree with us. A recent survey by the Retail Gift Card Association shows that over two thirds of the U.S. population plans to buy gift cards through the spring and summer gift period. Here are a few other highlights from the RGCA survey.

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Top Cities for Employee Recognition

What do cities like Huntsville, AL, Nashville, TN and Orlando, FL have in common? They made the top 10 in Quantum Workplace's list for
Best Cities for Employee Recognition. Quantum's survey polled nearly 5,000 organizations and 400,000 employees to identify the top cities for employee recognition based on which contained those employees most satisfied with their employee recognition programs. The report evaluated employees' perceptions of 11 types of recognition, frequency of recognition and satisfaction levels. In order to be considered for this data set, each city was required to have held a Best Places to Work contest with the participation of more than 70 organizations.

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Wearable Tech Is Changing the Face of Employee Health and Wellness

Can smartphone apps and pedometers take the place of good old fashioned heart rate monitors and gym memberships? If we give ourselves and our employees a way to measure their exercise and fitness outside of traditional gyms and workout classes can they still stay healthy? Wearable tech is changing the way employers and employees approach health and wellness. A new study from the Vitality Group reveals that when wearable tech is incorporated into a broader employee health and wellness program there is a measurable change in behavior. Health risks such as high BMI and high cholesterol are mitigated when wearable tech and health and wellness programs are combined. Here are a few other useful stats from the Vitality Group's study:

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