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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

5 Ways to Solve Poor Medicare Member Engagement

Continually improving member engagement, care, and health outcomes are vital for the success of healthcare providers’ programs. Engaged members lead to reduced hospitalizations, readmissions, and improved Star Ratings. When members do not utilize plan benefits, miss appointments, and are unengaged, Star Ratings plummet resulting in a direct impact on the funding providers are able to receive. Low Star Ratings can also cause members to switch to higher star-scored healthcare plans.

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Attract Employees with Return-to-Work Incentives

As much of the U.S. gets back to a “new normal” with the COVID-19 pandemic waning, many businesses that require either low-wage, hourly, or exclusively in-person workforces are still finding themselves short-staffed. These sectors of the American workforce are critical to the healing of the economy and for getting individual businesses back to operating at pre-pandemic levels. 

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Father's Day Gift Ideas for Employees: 7 Gift Cards Dads Want

Father’s Day honors dads around the world and the influence fathers have in our society; for many fathers, this is an important and proud day. As an employer, you can show that you acknowledge this achievement in their life by giving out small, celebratory gifts to the fathers in your organization. A token of acknowledgment on this day goes a long way, when employees feel recognized and cared for:  their loyalty to the company grows. 

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Effective Methods to Retain your Medicare and Medicaid Members

As Medicaid and Medicare program administrators begin planning the ensuing year’s member programs, there is an increasing need to focus on member experience in order to maintain member populations and raise retention rates within provider networks.

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How Two Healthcare Companies Found Success by Rewarding Medicaid Members

Finding a strategy to keep Medicaid members engaged in healthy activities is not always easy. Medicaid members may have trouble with appointment attendance due to a lack of access to, or inability to pay for transportation; or, they are unable to take time off from work, which is often in arduous, blue-collar industries. 

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