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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

GiftCard Partners, Inc. Named One of Boston's Best and Brightest Companies to Work For - 8 Years Running

GiftCard Partners, Inc. has been named one of Boston’s Best and Brightest Companies to work for in 2021 by the National Association for Business Resources (NABR). The competition identifies and honors organizations that display a commitment to excellence in their human resource practices and employee enrichment.

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Combatting COVID-19 Vaccine Hesitancy with Incentives and Rewards

As kids head back to school and the days grow shorter, we all realize it isn’t quite as warm as it was a few weeks ago. We are deep in the midst of the delta surge of COVID-19 infections. What is different about this wave, versus earlier surges in infection, is that unvaccinated individuals are 49 times more likely to be hospitalized and 32 times more likely to die from COVID than those that are vaccinated. 

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Using Incentives for Chronic Disease Management in Medicaid and Medicare Members

It is important for program administrators, healthcare providers, and personal caregivers to take vested interest in proactive care towards Medicare and Medicaid members with chronic diseases. Keeping members healthy is beneficial for the entire care team, preventing health complications for members can reduce costly hospital visits for both the member and the program’s payors and providers. 

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How to Retain Talent in The Post-Pandemic Era: Best Incentive Methods

Retaining talent is extremely important for the success of any organization. After a year of working remotely, employees may not be as engaged as they previously were, and the pandemic has completely changed the corporate landscape into an employees’ market. Employees no longer have to fight for positions or accept jobs they don’t love. They now have the flexibility to get a job anywhere in the United States; all they need to do is hop on a Zoom interview from the comfort of their couch, give notice, and they could decide to leave your organization in a matter of days or weeks. 

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5 Ways to Solve Poor Medicare Member Engagement

Continually improving member engagement, care, and health outcomes are vital for the success of healthcare providers’ programs. Engaged members lead to reduced hospitalizations, readmissions, and improved Star Ratings. When members do not utilize plan benefits, miss appointments, and are unengaged, Star Ratings plummet resulting in a direct impact on the funding providers are able to receive. Low Star Ratings can also cause members to switch to higher star-scored healthcare plans.

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