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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Employee Wellness Programs Reinvigorated

In 2012 half of all companies with at least 50 employees had a corporate wellness program that incentivized employee wellness through either direct financial incentives or non-financial recognition. Companies larger than 50 employees were even more likely to have an employee wellness program in place, at 79%. These programs do simple things to prevent avoidable conditions like health risk assessment, weight management and nutrition education. The investment is a low-risk high-reward endeavor, especially as components of the Affordable Care Act take affect that further encourage employers to implement programs directed at employee wellness. The average investment in wellness has doubled since 2009, skyrocketing from $260 per employee to $594. The 2014 figure is also significantly higher than the $521 average investment made per employee for wellness in 2013. Employers increased investment and encouragement of employee wellness shows that it is working.
Check out this infographic and more great information from Modern Healthcare on where the employee wellness industry is going and growing in 2014 and beyond.

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Truth, It Will Boost Employee Engagement

Remember the phrase "the truth will set you free?" Well, we aren't here to solve all of your problems, but we are here to tell you that the truth may be able to help boost employee engagement. It is time for all of the corporate hierarchy to melt away and for organizations of all sizes to work on open communication and employee engagement. Transparency and truth-telling will open up the lines of communication and engage employees in making the organization the best it can be, which makes employees do the best work they can. Dropping away fear and hierarchical force allows employees to feel comfortable enough to tell the truth. Here are three ways to use truth and open communication to engage employees.

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Gift Cards Are Popular Picks for Spring/Summer Gifting

As the Spring and Summer gifting season approaches, business and organization owners should take note: gift cards are set to be the go-to choice for 2024. Whether it's for Mother's Day, weddings, Father's Day, graduations, or Teacher Appreciation Day, gift cards offer a convenient and appreciated solution for recognizing important occasions.

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3 Keys to an Effective Employee Safety Program

An employee safety program can be tough to implement and even tougher to get employees actively engaged in. An effective employees safety program can be a sound investment that keeps your workforce safe and mitigates risk of workers compensation cases. Here are three ways you can ensure the implementation of your employees safety program is effective.

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Employee Health Program ROI is Stunning [INFOGRAPHIC]

Employee health programs help your organization save money. I'll let the infographic below speak (mainly) for itself but the multi-faceted savings an employee health program can gain will surprise you...and your boss. Between reduced employee absenteeism, medical cost savings, and overall reduction is health costs, savings can be as much as $6 for every $1 a company invests. Employee health programs see results in wellness and biometrics as well. Reduction in preventable conditions like high blood pressure, high cholesterol, diabetes and high-risk activities like smoking is another way health programs are proving their investment to employers and employees alike.

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