GiftCard Partners Blog

Regular medical checkups and tests can help spot issues before they become expensive to treat complications. One Florida school district has launched a wellness rewards points program that has been showing phenomenal results. To obtain a $50 reduction in premium, employees just have to earn 300 points a year, and points are quite easy to obtain. Points are earned through a variety of health related activities like,

Employee rewards should be as memorable as the effort that employees put in to earn the reward. Building up trophy value will making lasting memories of employee recognition and employer appreciation that will maintain lasting employee morale.
Trophy Value Make employee recognition memorable for employees. Bonuses are nice but a short trip or a personal gift are memorable. A trip or gift don't end up paying the bills or put away in the savings account. These employee rewards allow employees to relax and treat themselves, without thinking they should be using the value for a practical purpose.
Choosing the Right Employee Reward Employee rewards are something employees work hard for and put in extra effort to achieve. The reward should fit the effort an employee exerts to achieve it. Don't forget the extra effort employees exert to earn rewards. The same way a punishment should fit a crime, an employee reward should fit the good behavior.
Cash Isn't Always King Cash bonuses are great in certain situations. We aren't telling you to get rid of the Christmas bonuses, but smaller spot rewards don't need to be all cash. Small denomination gift cards allow employees the trophy value of treating themselves to dinner at The Cheesecake Factory, a new T.V. from Crutchfield, or a new outfit from The Limited. Gift cards allow employees to treat themselves without feeling guilty.
For more information on creating trophy value with your employee rewards check out this article from Incentive Magazine.  

It's the ultimate question that marketers would love to have the answer to, how can retailers deliver winning strategies for their own loyalty programs?  Loyalty drives sales, today, tomorrow and in the future, but how does a retailer keep loyalty fresh? Currently, U.S. households participate in over 20 loyalty programs, but less than 10% are actively using their accounts. Retailers need to produce winning strategies to have a successful loyalty program.  Based on the existing loyal customer base, 37% of retailers believe that customer retention will be the #1 contributor to growth in the next 3 years.  This customer retention correlates to same-store sales. 73% of smartphone users would like to connect their loyalty programs directly to their mobile devices. Recognition and rewards need to be differentiated. There is no one size fits all with rewards. In fact, lack of differentiation hinders program adoption. 69% of loyalty program members want to receive personalized discounts. Tracking technology allows retailers to gather shopper purchase history, spend, and browsing behaviors, allowing for retailers to offer personalized discounts. Lastly, well-planned implementation for loyalty programs is critical; the first 6 months of the launch being the most critical time for a loyalty program.  Almost 30% of retailers rank store loyalty as a top 5 technology-related challenge in their industry.
Read the infographic “How Sweet It Is: The Satisfaction of a Successful Loyalty Program” here!

No matter if you're in the mailroom or the corner office employee recognition has remained a constant in employee motivation. Regardless of the economy, or stage of career all employees want to be recognized and it inevitably leads to motivation and increased productivity. A lot has changed since the 90's, but back then high wages was an employees number one motivator. When employees were asked what motivates them the most more recently, full organizational appreciation of work done ranked number one. When asked for one thing that would motivate them more at work, 31% of employees mentioned better treatment including more praise and a sense of being valued within the organization. Employee recognition is a valuable tool. You can make grand gestures like a company retreat, or a paid vacation for top performers, or smaller expression of employee recognition that can be just as effective. A small denomination gift card to a popular retailer like
Crutchfield,
Boston Market or
Burlington Coat Factory, paired with a public call-out at a staff meeting can be a great way to give employees the satisfaction and sense of value that will motivate them and maintain a high level of productivity.
HR.BLR provides a great breakdown on what you can do to motivate your employees through employee recognition. When done the right way, employee recognition can motivate your whole organization and promote a culture of productivity and teamwork.

New research suggests that the best companies (top 20%) are a third more likely to use non-cash incentives, such as travel, merchandise, and gift card awards, in their sales incentive programs.  The study, which was unveiled last week, indicates that these awards are critical in getting the best performance out of sales teams. The respondents surveyed were asked to identify their top three choices that are most effective at yielding the strongest sales performance.  While financial compensation is still tops, the trend has really changed over the last year.  Back in 2012 98% of respondents preferred financial compensation, compared to just 76% this year.  The impact of financial compensation is being considered less of a dominant “no-brainer” in sales.  The runners up include the non-cash incentive programs, gift cards, travel, merchandise, etc, designed to augment the financial leverage that employers have over their front-line sellers. The highly successful organizations recognize that today’s sales personnel and account managers require a far more complex managerial landscape than their predecessors.  They are aware that there is a need to manage on a more holistic level and not just consider meeting quota expectations.