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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Ten More Tips for a Successful Wellness Program

We can't say it enough, a successful wellness program can benefit both employees and companies in drastic ways. With reduced healthcare costs for both employee and company, more productivity at work, and less absenteeism, workplace wellness has been shown time and time again to be a smart investment in a time of rising healthcare costs. Here are 10 more tips for implementing a successful wellness program: 1.
Understanding your workforce: Reviewing items such as prior health insurance claims, health assessments, and employee surveys can help you to understand what concerns your employees have with their health. 2. 
Create a plan: All programs should have some kind of plan in place, start by developing a plan with both short and long term goals, along with a budget and expected outcomes. 3.
Include everyone: Make the plan available to all employees and their spouses/domestic partners. 4. 
Offer biometric screenings: Many employees do not know the current status of their health. Offering screenings during work time or during company health fairs allow more employees to participate in screenings. 5
. Select wellness leaders: Set up a wellness committee with wellness leaders to help drive wellness programs. Choose highly respected employees. 6.
Communication: Communicate your wellness program as much as possible with things like, company emails, flyers, and in-person meetings.  Employees can only participate if they know the details. 7.
Offer incentives: Gift cards, reduced premiums, cash bonuses and discounts on various health and wellness based incentives (i.e. gym memberships) will significantly increase employee participation. 8.
Provide employees with digital tools: Online, mobile, and tablet updates can help employees keep track of their health and healthcare costs. 9. 
Track results: Assess your wellness program on an annual basis. Assess both the costs benefits with your healthcare provider as well as evaluating employee participation. 10. 
Solicit Feedback: Remain flexible and listen to your employees. Your employees are your foundation for a solid wellness plan.

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The ROI of Employee Retention

Employee retention is a hot topic in a job market where there’s no such thing as a “company man” anymore, and changing positions every 2 years has become the norm. For employers, employee retention should be a top priority for any HR staff because frankly, new employees are expensive. Between onboarding, training, manager’s time lost, break in team rhythm and potential costs of signing bonuses, relocation or travel and new employee socialization taking on new employees are expensive. Check out the infographic below for a full breakdown of why making employee retention a priority can help keep your organization in the black for the back half of the year. Employee rewards programs can often fall victim to budget cuts, or not get approved at all due to lack of executive buy-in. However, make smaller investments in employee rewards like gift cards or extra time off can actually provide ROI, not only in the saved cost of employee retention but also in increased productivity and further employee motivation across your entire workforce. Positioning employee rewards programs as promoting employee retention, and even the “lesser of two evils” can help any executive see the benefits of employee retention vs. employee on-boarding. Thanks to 
SHRM.org for this great infographic on the ROI of Employee Retention

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Can Employee Engagement Breed Leadership?

A study released by Performance Improvement Council suggests that implementing an employee engagement program can breed a culture of leadership within your organization.

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Recommitment to Employee Health and Wellness

The Consumer Goods Forum, representing 400 Consumer Goods and Retail organizations and over EUR 2.5 trillion in sales, 
recommitted themselves to employee and consumer health and wellness for the present and well into the future. This organization is particularly interesting because it represents many of the manufacturers who put food on our plates and retailers who we buy those goods from. With this particular trade organization's committment to both employee health and wellness
and end-consumer health and wellness, the influence could be monumental.
In two short years, by 2016, the Forum has pledged to not only implement employee health and wellness programs for all member companies, but make policies on nutrition and product formulation public as well. This forum represents some of the largest players in all facets of the consumer goods sector. If their employees are on health and wellness programs that encourage exercise, healthy eating and risk assessments to help combat preventable health conditions like obesity, high blood pressure and high cholesterol, there is potential for global impact. Members of the Consumer Goods Forum directly employ 10 million people in 70 different countries. As an extremely influential organization who affects not only their employees, but their seemingly limitless end-customer base, this recommitment to health and wellness could help create a culture of health and wellness worldwide. Does your organization have a 2-year plan to get your employees either on, or recommitted to health and wellness? What do you think about the feasibility of the Forum’s statement? Leave us a note in the comments.

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2024 Holiday Gift Card Trends Business Owners Need to Know

As we head into the 2024 holiday season, gift cards remain a significant part of retailers’ strategies. The industry has seen incredible growth over the years, and the trend is far from slowing down. With the global gift card market projected to reach over $1.4 trillion by 2027, retailers are paying closer attention to new trends that can enhance customer experience and drive sales during the busiest shopping season of the year.

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