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Deborah Merkin

Author image of Deborah Merkin
Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

The ROI of Employee Retention

Employee retention is a hot topic in a job market where there’s no such thing as a “company man” anymore, and changing positions every 2 years has become the norm. For employers, employee retention should be a top priority for any HR staff because frankly, new employees are expensive. Between onboarding, training, manager’s time lost, break in team rhythm and potential costs of signing bonuses, relocation or travel and new employee socialization taking on new employees are expensive. Check out the infographic below for a full breakdown of why making employee retention a priority can help keep your organization in the black for the back half of the year. Employee rewards programs can often fall victim to budget cuts, or not get approved at all due to lack of executive buy-in. However, make smaller investments in employee rewards like gift cards or extra time off can actually provide ROI, not only in the saved cost of employee retention but also in increased productivity and further employee motivation across your entire workforce. Positioning employee rewards programs as promoting employee retention, and even the “lesser of two evils” can help any executive see the benefits of employee retention vs. employee on-boarding. Thanks to 
SHRM.org for this great infographic on the ROI of Employee Retention

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Can Employee Engagement Breed Leadership?

A study released by Performance Improvement Council suggests that implementing an employee engagement program can breed a culture of leadership within your organization.

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Recommitment to Employee Health and Wellness

The Consumer Goods Forum, representing 400 Consumer Goods and Retail organizations and over EUR 2.5 trillion in sales, 
recommitted themselves to employee and consumer health and wellness for the present and well into the future. This organization is particularly interesting because it represents many of the manufacturers who put food on our plates and retailers who we buy those goods from. With this particular trade organization's committment to both employee health and wellness
and end-consumer health and wellness, the influence could be monumental.
In two short years, by 2016, the Forum has pledged to not only implement employee health and wellness programs for all member companies, but make policies on nutrition and product formulation public as well. This forum represents some of the largest players in all facets of the consumer goods sector. If their employees are on health and wellness programs that encourage exercise, healthy eating and risk assessments to help combat preventable health conditions like obesity, high blood pressure and high cholesterol, there is potential for global impact. Members of the Consumer Goods Forum directly employ 10 million people in 70 different countries. As an extremely influential organization who affects not only their employees, but their seemingly limitless end-customer base, this recommitment to health and wellness could help create a culture of health and wellness worldwide. Does your organization have a 2-year plan to get your employees either on, or recommitted to health and wellness? What do you think about the feasibility of the Forum’s statement? Leave us a note in the comments.

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2024 Holiday Gift Card Trends Business Owners Need to Know

As we head into the 2024 holiday season, gift cards remain a significant part of retailers’ strategies. The industry has seen incredible growth over the years, and the trend is far from slowing down. With the global gift card market projected to reach over $1.4 trillion by 2027, retailers are paying closer attention to new trends that can enhance customer experience and drive sales during the busiest shopping season of the year.

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Employee Recognition Myths: Busted!

Employee recognition is a tricky business. Employees all have personal recognition needs. Some are extroverted and appreciate public recognition, some are introverted and would be mortified to be recognized in front of peers. Some are instantly loyal and motivated to the organizational goals, others take longer to build loyalty to the organization. Some employees like gamification, and enjoy the playful nature of that type of recognition, while others don't enjoy the distraction. In the following infographic you will find 5 myths of employee recognition that can apply to all employees. Make sure your employee recognition program is what your employees need to stay motivated and at the peak of productivity.

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