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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

CVS Caremark and IBM Announce "Technology Solutions for Smarter Health" Program

CVS Caremark, along with IBM, announced a commitment to the "Technology Solutions for Smarter Health" grant program, which is in partnership with the National Association of Community Health Centers.  The $1.5 million contribution supports the use of innovative technology among community health centers to improve patient care as well as increase patient engagement.

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Use Employee Wellness Programs to Combat Absences

According to a
recent Aon Hewitt survey, most employers do not measure the cost of employee absence in their business. Employee absence and the costs associated can add up to almost 8% of their total payroll in benefits payouts, lost productivity and temporary employee salary. Since most employers see these as a "cost of doing business," those employers are missing the opportunity to combat the issue head-on. Employee wellness programs, such as a quarterly weight loss challenge, biometric screenings or a lunchtime walking club can be an easy way to promote wellness in the workplace and avoid employee sick days. Keeping employees focused on their health is, in a way, keeping employees focused on the health of the business and the culture of your organization. Minimizing work stoppage and maintaining continuity are important in maintaining productivity. When introducing an employee wellness program to a potentially skeptical staff, be sure to communicate the goals and parameters of the program clearly. Adding small rewards like gift cards to healthy retailers like
Nutrisystem,
GNC and
CVS/pharmacy can go a long way in boosting employee participation and bringing co-workers together to focus on employee wellness across the organization. Absences can hurt your business, minimize them by focusing on employee wellness.

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Get Social with Employee Engagement

Social media has become and integral part of all of our lives, whether we like it or not. Using social media to engage employees can be a great tool, it's become a staple for many Americans in their day to day routine and requires voluntary participation by definition. Here are four great ways to use social media to stimulate employee engagement, no matter your organizations size.

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Improving Employee Engagement with Technology

A company's most valuable asset is their top performing employees. Employee engagement and keeping those employees happy are the easiest way to retain those top performers. Most companies focus on finding and hiring the best talent, but the goal shouldn't stop there.  Employee engagement, keeping employees motivated and invested in the company culture, and the strategy behind it all is equally important.  Management must do more than just the "given" benefits, such as compensations, vacation, and paid lunches.

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Employee Recognition= Lower Salaries: Part 1

According to recent studies in the U.K., employees would rather be recognized for their professional accomplishments and have a solid benefits package then get paid a higher wage. Is it possible that our neighbors across the pond are on to something we can apply here? We can all agree that it feels great to get recognized by your boss for a job well done, almost more than getting that paycheck we all expect twice a month, however, could it be true that we might all pass up a raise for some good old fashion employee recognition. These numbers seem to indicate that if Americans are anything like Brits, we would:

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