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Deborah Merkin

Author image of Deborah Merkin
Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

The Business of Gamification

Gamification is a booming business, and it helps businesses boom. It has become a great tool for giving simple rewards, like getting a free game for hitting a high score, to an industry that does everything from track your workouts and push you harder, to serve you special offers for becoming the "mayor" of your favorite coffee shop. Gamification helps drive business forward, and for employers it helps drive employees to the next level. The infographic below from Click Software, notes that by next year 40% of the top 1,000 companies by market share will be using gamification as their primary lever to make operational changes.
Gartner notes that 70% of companies that try to make large scale operational changes fail due to lack of adoption within the organization. Gamification combats this issue by working within your organization to motivate employees towards organizational goals and values. Rewarding employees for reaching certain goals and milestones builds camaraderie, relationships and drives a unified organization towards company goals.

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Effective Employee Recognition

Employee recognition is a great tool to engage and motivate employees. Ensuring that employee recognition programs are effective is the key to ensuring that the ROI desired when making the investment is met. Here are three tips for making sure your employee recognition program is on track, especially as summer peaks and employees lose focus amid vacations and nice weather.

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Best Practices to Boost Employee Engagement

When it comes to employee engagement the best companies strive to not only lead but also inspire their employees. They create a vision for their company that allows them to grow by valuing their employees and giving them a voice within the company. Here are some best practices that company leaders can use to help engage their employees:

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Health and Wellness Benefits On the Rise

As certain benefit costs shift from employer to employee, there are key benefits that will have a high impact on satisfaction improvements. Health and wellness benefits are expected from employees and they assume that employers are going to cover a significant portion of the costs, regardless of the rising cost of healthcare. Well employers are taking note, 45% are offering HSA's in 2014, compared to 33% in 2010. Other benefits like tuition support or a personal car subsidy benefit have been on the decline since 2010, down 13% and 17% respectively. These are benefits less expected by employees and therefore have a lower impact on employee benefit satisfaction. Health and wellness benefits have endured for employees as an expected benefit. Investing in preventative healthcare checks like blood pressure, cholesterol and BMI measurements for employees can allow employers to maintain health and wellness benefits without exceeding budgets. Implementing employee health and wellness benefit reward programs can also motivate employees towards health and wellness goals by using small spot rewards to encourage employees who have reached health and wellness milestones.
For more information on how to maintain the level of health and wellness benefits your employees expect, check out the latest SHRM Employee benefits report, and this article from Associations Now.

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Ten More Tips for a Successful Wellness Program

We can't say it enough, a successful wellness program can benefit both employees and companies in drastic ways. With reduced healthcare costs for both employee and company, more productivity at work, and less absenteeism, workplace wellness has been shown time and time again to be a smart investment in a time of rising healthcare costs. Here are 10 more tips for implementing a successful wellness program: 1.
Understanding your workforce: Reviewing items such as prior health insurance claims, health assessments, and employee surveys can help you to understand what concerns your employees have with their health. 2. 
Create a plan: All programs should have some kind of plan in place, start by developing a plan with both short and long term goals, along with a budget and expected outcomes. 3.
Include everyone: Make the plan available to all employees and their spouses/domestic partners. 4. 
Offer biometric screenings: Many employees do not know the current status of their health. Offering screenings during work time or during company health fairs allow more employees to participate in screenings. 5
. Select wellness leaders: Set up a wellness committee with wellness leaders to help drive wellness programs. Choose highly respected employees. 6.
Communication: Communicate your wellness program as much as possible with things like, company emails, flyers, and in-person meetings.  Employees can only participate if they know the details. 7.
Offer incentives: Gift cards, reduced premiums, cash bonuses and discounts on various health and wellness based incentives (i.e. gym memberships) will significantly increase employee participation. 8.
Provide employees with digital tools: Online, mobile, and tablet updates can help employees keep track of their health and healthcare costs. 9. 
Track results: Assess your wellness program on an annual basis. Assess both the costs benefits with your healthcare provider as well as evaluating employee participation. 10. 
Solicit Feedback: Remain flexible and listen to your employees. Your employees are your foundation for a solid wellness plan.

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