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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Health Care Facilities Focusing on Food with Brands Like SUBWAY


Photo courtesy of QSR Magazine, "Just What the Doctor Ordered" article
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Employee Recognition Is Engaging

We write a lot about utilizing gift cards for employee recognition in this space because frankly they're a great way to recognize your employees for great work on a limited budget. But all of our effort to convince you is for naught if employee recognition programs are not implemented correctly within your organization.
Here's the concern,

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The #1 Potential Problem with Mobile Payments

Apple unveiled their foray into the already crowded mobile payments space earlier this month and it seems to have the whole industry talking about how Apple Pay and all of the other mobile payment ventures are integrating not only payments, but gift cards and gifting into consumer shopping experiences and retailers' POS. Here's the one component of mobile payments no one is talking about yet: will consumers adapt? A new study by Princeton reveals important information about how consumers feel about mobile payments. Without consumer adopting, it won't matter how many companies invest in the space or who has the best option.

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3 Quick Strategies to Promote Work-Life Balance for Happier Employees

Work-life balance has always been a priority for employers and employees, but achieving it has become more critical than ever. According to a recent Gallup survey, employee life evaluations have reached a record low, with only 50% of workers reporting they are thriving. Stress, burnout, and disengagement are rising, creating a workplace environment that demands proactive solutions.

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How to Keep Employees Motivated (and how not to)

Keeping employees motivated keeps them happy at work, maintains productivity and prevents negative peer-to-peer interactions. Money can be a short term motivator but it doesn't have lasting effects to keep employees motivated long term. Here are three ways to keep employees motivated for the long haul.

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