<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1960181384305267&amp;ev=PageView&amp;noscript=1">

Deborah Merkin

Author image of Deborah Merkin
Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
Find me on:

Recent Posts

Reward Employees With Thanksgiving Meals From Home Chef

After working tirelessly through the pandemic, front-line workers and employees are tired and burned out. Front-line workers have risked their lives continuously by showing up for work. While corporate employees, many still working from home, have struggled to maintain their wellness in the isolation from others. Everyone can use a break to spend time with their families and have a delicious Thanksgiving meal. Reward employees for all of their hard work throughout the pandemic with Home Chef gift cards. Home Chef provides all the ingredients for a Thanksgiving meal for faster preparation of sides and main course dishes.  

Read More

GiftCard Partners, Inc. Named One of Boston's Best and Brightest Companies to Work For - 8 Years Running

GiftCard Partners, Inc. has been named one of Boston’s Best and Brightest Companies to work for in 2021 by the National Association for Business Resources (NABR). The competition identifies and honors organizations that display a commitment to excellence in their human resource practices and employee enrichment.

Read More

Combatting COVID-19 Vaccine Hesitancy with Incentives and Rewards

As kids head back to school and the days grow shorter, we all realize it isn’t quite as warm as it was a few weeks ago. We are deep in the midst of the delta surge of COVID-19 infections. What is different about this wave, versus earlier surges in infection, is that unvaccinated individuals are 49 times more likely to be hospitalized and 32 times more likely to die from COVID than those that are vaccinated. 

Read More

Using Incentives for Chronic Disease Management in Medicaid and Medicare Members

It is important for program administrators, healthcare providers, and personal caregivers to take vested interest in proactive care towards Medicare and Medicaid members with chronic diseases. Keeping members healthy is beneficial for the entire care team, preventing health complications for members can reduce costly hospital visits for both the member and the program’s payors and providers. 

Read More

How to Retain Talent in The Post-Pandemic Era: Best Incentive Methods

Retaining talent is extremely important for the success of any organization. After a year of working remotely, employees may not be as engaged as they previously were, and the pandemic has completely changed the corporate landscape into an employees’ market. Employees no longer have to fight for positions or accept jobs they don’t love. They now have the flexibility to get a job anywhere in the United States; all they need to do is hop on a Zoom interview from the comfort of their couch, give notice, and they could decide to leave your organization in a matter of days or weeks. 

Read More

A better way to buy gift cards in bulk

Register today and get access to 250+ popular gift card brands, personalized customer service, and simple and secure ordering.

SHOP GIFT CARDS

    Subscribe to Email Updates