GiftCard Partners Blog

As we approach the holiday season, rewards and gifts are a typical strategy used to show appreciation for employees and customers alike. These gifts are often given in the “spirit of the holiday season” but can also be a key business strategy to show appreciation, retain key customers, as well as reward high performing employees. Read on to learn more about the best physical gift cards for year-end rewards and how you can maximize these gifts with your employee and customer audiences.

Have you ever considered the allure of gift card incentives? Beyond their obvious monetary value, how might their strategic use transform industries, especially in the realm of healthcare? When well-implemented, gift card incentives not only boost healthcare member retention but also improve healthcare participation remarkably. Let's dive into how leading organizations have harnessed the power of gift cards.

As International Charity Day approaches, nonprofits worldwide are gearing up to make a difference. But what if there was a way to amplify their impact and engage supporters in a more meaningful way? Enter Visa^® Reward Cards, the innovative tool revolutionizing charitable giving. This article delves into the ways in which nonprofits can leverage Visa Reward Cards on International Charity Day to amplify their missions and achieve their goals.

Gift cards have become a popular choice for shoppers and a lucrative revenue stream for retailers. For small and mid-market businesses (SMBs), leveraging gift cards effectively can make a significant impact on sales and customer engagement. In this blog, we will explore best practices specifically tailored to small businesses and mid-market retailers to help maximize their gift card sales and drive business growth.

Gift cards have become a popular choice for shoppers, offering flexibility and convenience for both givers and recipients. In 2022 alone, the US gift card market generated $499.4 million in revenue and is expected to continue growing 8.2% annually (Gift Card Statistics - 2023: Market Size & Consumer trends. Capital One Shopping. 2023, December 4)

In a thriving gift card market, it's crucial for retailers to deliver exceptional gift card experiences to stand out from the competition. By optimizing their gift card programs and providing a seamless customer journey, retailers can tap into the revenue opportunities offered by this growing market. In this blog, we will explore key strategies and best practices that can help retailers create outstanding gift card experiences.