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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Top 5 Ways To Improve Employee Health in 2025

As health care costs continue to rise, employers are looking for ways to better support their employees’ health. According to the CDC, over $4 trillion of the nation's health care expenditures are for people with chronic and mental health conditions. With these costs escalating, employers are asking themselves: How can we better support employee health in the new year? From fostering work-life balance to rewarding healthy habits, here are the top five ways employers can help improve their employees' overall health.

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How Managers Can Reduce Stress in the Workplace & Boost Retention

As we step into 2025, workplace wellness continues to evolve to battle the record lows of employee wellbeing. Gallup studies show that 45% of employees reported they were struggling in 2024, an all-time high since the start of Gallup's 15-year life evaluation study.

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Q4 2024 Gift Card Industry Aggregate Newsletter

Each quarter, our team of industry experts shares key insights from the latest research and publications on gift card and payments trends. Explore the latest developments and see what patterns and shifts the GiftCard Partners team has observed this quarter in the gift card industry. 

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Building Community for a More Engaged Workforce: The Role of Gift Card Incentives

Employees crave more than just a paycheck—they seek connection, shared values, and a sense of belonging. This shift is significant: Gallup’s research highlights that business units with higher employee engagement are a remarkable 23% more profitable than those at the lower end.  

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Holiday Greetings & Thanks from the GiftCard Partners Team

As the year draws to a close, we at GiftCard Partners want to extend our heartfelt gratitude to all of our clients, customers, and readers. Your support and trust drive us every day, and we’re immensely thankful for the partnerships and relationships we’ve built over the past year. Together, we’ve reached incredible milestones, and we’re excited to see what the future holds.

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