Merchants are constantly trying to figure out how to create customer loyalty. In an age of digital price comparison where Amazon and Walmart usually win the day, businesses are trying to devise lasting strategies to ensure that they develop real customer loyalty and keep consumers coming back again and again.
Create customer loyalty through employee satisfaction.
This may be a case of looking internally, at the employees (or lifeblood) of your organization. When employees are satisfied at work and have a good relationship with their managers, they create the best experience possible for consumers. Which in turn keeps consumers coming back. Here are three tips for maintaining employee satisfaction and customer loyalty.
- Emphasize Loyalty Among Staff: Loyalty is contagious. Fostering a culture of loyalty among your employees- everyone from your front line customer service reps to your office manager, can make a huge different in your customers’ brand interaction experience.
- Provide Consistently Great Service: This tip goes two ways. Obviously, you want to provide great service to your consumers. However, providing great service ensures your employees feel like they are on a winning team. It’s hard to maintain employee satisfaction (and customer loyalty) when you feel like your on a losing team. Great service leads to great wins for your staff and consumers.
- Reach Out: Social media changed the way we interact with consumers. Customer loyalty now takes on a 24/7 digital presence. Make sure you reach out to customers to resolve issues through whichever medium they contact you in. Reaching out also applies to employees. Ensure a 360 feedback loop to maintain and grow employee satisfaction.
Want more information on how to create customer loyalty through employee satisfaction? Check out the article, Customer loyalty 101: Start by being a good boss, from USA Today.
