As HR departments struggle to figure out how to motivate employees, integrating gamification in the workplace remains a popular option. Fast Company article, What the Future of Gamification in the Workplace Looks Like, discusses the importance of realizing that simple, one-size-fits-all solutions will not work.
"...205% increase in employee related performance metrics."
The investment to build gamification infrastructure is expensive, often reaching into the millions of dollars range, and according to a new Gartner study, 80% of enterprise level gamification applications will fail to meet KPI's due to poor design. However, when done right, organizations who successfully implement gamification programs into their work environment observe a 205% increase in employee related performance metrics. So how can you make sure you implement gamification in the workplace successfully? Here are three tips:
- User Generated Content Ratings: Make sure employees can rate each other's content contributions to the gamification platforms. This allows the organization to allow the most meaningful content to rise to the top, and less relevant content to sink out of relevance.
- Points, Leaderboards and Rewards: Implementing a points system, with a leaderboard and rewards is critical to a gamification program's success. Bringing out employees' competitive streaks allow employees to push eachother to be better together. It also creates clear, measurable metrics for which employees get rewards, and which ones will have to work harder next time.
- Strategy: Have a vision, success metrics and strategy for your gamification program. Without a strategy you can't ensure your (rather large) investment will succeed.
If you already have your gamification program in place but are looking to take it another level, check out Entrepreneur article, Why You Should Supercharge Your Workplace With Gamification.
