The latest big news from Whole Foods Market isn’t just the fact that they set another sales record in the second quarter, the grocery chain also just announced that they are launching a new store concept that is specifically targeted to the Millennial shopper. The company says it is building a team that plans to focus exclusively on this new concept and is currently negotiating leases. Whole Foods Market plans to begin opening stores next year.
The stores will have a more standardized design and product assortment. Once the first few stores are created, the company expects fairly rapid expansion moving forward. "We are excited to announce the launch of a new, uniquely-branded store concept unlike anything that currently exists in the marketplace," said Walter Robb, co-chief executive officer of Whole Foods Market. "Offering our industry-leading standards at value prices, this new format will feature a modern, streamlined design, innovative technology, and a curated selection. It will deliver a convenient, transparent, and values-oriented experience geared toward millennial shoppers, while appealing to anyone looking for high-quality fresh food at great prices. "We believe the growth potential for this new and complementary brand to be as great as it is for our highly successful Whole Foods Market brand," added Robb. "We look forward to sharing more details about this exciting new venture sometime before Labor Day."
