Loyalty program enrollment is at an all time high in the U.S. so it seems like the right time to go through some key statistics related to loyalty programs. We've broken the stats down into three key areas that consumers are most focused on in the loyalty space.
Program enrollment
- Today each American consumer belongs to over 13 loyalty programs
- In 2014 each American consumer only belonged to 10 programs
The top 3 things that satisfy consumers within a loyalty program are:
- The value of rewards (are they things consumers want)
- Ease of redemption (Are rewards accessible)
- Points per dollar spent (Are rewards attainable)
What loyalty programs do to brand loyalty
- Of 10,000 consumers, 1/3 say they would have no brand loyalty without rewards programs
- 7 out of 10 consumers said that loyalty programs influence where they choose to shop to maximize point accumulation, up 13% from 2014
- Loyalty programs contribute to brand loyalty more than product availability, preferred brand availability, value for price and any other direct or indirect marketing effort a brand or retailer exposes consumers to Bond Brand Loyalty put together a fascinating study, chock full of numbers that all add up to one thing: retailers and brands need to figure out how to transform point loyalty into real brand loyalty. By supplying a superior consumer experience, brands can transition consumers to keep coming back again and again because they want their points to keep coming back again and again. Point loyalty is an entryway for true brand loyalty that will be there even if the points are not.
