The Business of Gamification

Gamification is a booming business, and it helps businesses boom. It has become a great tool for giving simple rewards, like getting a free game for hitting a high score, to an industry that does everything from track your workouts and push you harder, to serve you special offers for becoming the "mayor" of your favorite coffee shop. Gamification helps drive business forward, and for employers it helps drive employees to the next level. The infographic below from Click Software, notes that by next year 40% of the top 1,000 companies by market share will be using gamification as their primary lever to make operational changes.
Gartner notes that 70% of companies that try to make large scale operational changes fail due to lack of adoption within the organization. Gamification combats this issue by working within your organization to motivate employees towards organizational goals and values. Rewarding employees for reaching certain goals and milestones builds camaraderie, relationships and drives a unified organization towards company goals.