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Employee Wellness Incentives That Work

Posted, by Deborah Merkin
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Employee wellness is a hot topic for employers in an environment where healthcare costs are rising and there can be a lot of confusion around new Affordable Care Act rules taking effect. Here are a few ways to ensure that your employee wellness incentives provide the ROI that you seek in investing in employee wellness.

  1. Results-based incentives: Focus on biometrics. Without driving your compliance officer crazy, voluntary biometric readings are a great, concrete, measurable way to incentivize employee wellness. When an employee's BMI drops, cholesterol decreases, blood pressure reaches a normal range, these are measurable milestones that are worth recognizing with employees.
  2. Incentives for completing an HRA: Getting employees on board is helping your organization reach participation goals and get employees engaged. Health risk assessments are an entry point to employee wellness initiatives and participation should be recognized. A small denomination gift card to a wellness based retailer like Reebok, CVS/Pharmacy, Whole Foods Market or Nutrisystem is a great way to support an employee as they begin their personal wellness initiatives.
  3. Discounts of Gym Memberships: 42% of employees to whom these employee wellness incentives are offered take advantage. To have almost half of your staff taking advantage of an employee wellness incentive is a strong case for an investment that will, over time reduce long term healthcare costs.

For more information on how to effectively engage your employees with employee wellness incentives check out this article from Marketing Innovators.


Topics: Employee Recognition, Gift Card Trends, Workplace Health & Wellness, Employee Incentives & Rewards

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