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Boosting Wellness Program Participation

Posted, by Deborah Merkin
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Regular medical checkups and tests can help spot issues before they become expensive to treat complications. One Florida school district has launched a wellness rewards points program that has been showing phenomenal results. To obtain a $50 reduction in premium, employees just have to earn 300 points a year, and points are quite easy to obtain. Points are earned through a variety of health related activities like,

  • 100 points for an online health risk assessment
  • 100 points for blood testing to measure cholesterol and glucose
  • 100 points for a physical, colonoscopy, mammogram, or completing an online coaching program for weight loss, nutrition or stress management

85% of employees in the district now get annual physicals, more than a 50% increase since the launch of the program. More than 16,000 employees now complete an online health assessment, where 6 years ago the number of employees participating was just 25! The wellness program has had a positive effect on reducing overall healthcare costs for the district. In just two years, hospital admission rates dropped from almost 70 per 1000 to 61 per 1000 (covered employees) and overall monthly medical spending dropped 7% during this same time period.

Diabetes is also a primary concern for the district. About 33% of participants have diabetes with additional complications and participants in the diabetes category saw a 39% decrease in medical spending and have saved the school district approximately $6.5 million dollars since the inception of the program in 2011. More consistent care and follow-up has been directly attributed to the rewards program.

While a financial incentive such as a premium reduction will not work for all companies due to legal ramifications, these types of points based wellness programs have been shown to be just as successful with a gift card as an incentive. Gift cards allow employees to choose the rewards that are best suited to their interests and will be most motivating to them. They also take the guesswork out of selecting the proper incentive to reward employees with and many gift cards offer co-branding with a company logo.

GiftCard Partners carries many "healthy" gift card brands that help to enhance your rewards program, including CVS/pharmacy and GNC! Click here to learn more!


Topics: Gift Card Trends, Workplace Health & Wellness, Health Incentives, Employee Incentives & Rewards

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