In the gift card industry we know gift cards are awesome. Gift cards are flexible for recipients, easy for gift givers and ensure that the end recipient gets the gift they ultimately want. Now, the consumer public is showing that they agree with us. A recent survey by the Retail Gift Card Association shows that over two thirds of the U.S. population plans to buy gift cards through the spring and summer gift period. Here are a few other highlights from the RGCA survey.
- 100% of survey respondents have used a gift card in the last year, with 77% having given one.
- 23% of Father's Day gift cards are bought from home improvement stores, the largest category for that holiday.
- 44% of respondents indicated that their average value per gift card is $25. It is enough to be generous, without breaking the bank.
Gift cards are a fleible gift for dads, grads teachers and newlyweds. Almost all spring and summer gifts end up in the hands of hard-to-buy for populations. With the diversity of options for gifts, everything from
AutoZone to
The Limited,
The Cheesecake Factory to
Crutchfield gift givers can give gift buyers what they seek. This flexibility is popular with consumers, but also provides stability which is even more popular with retailers.
For more information on gift cards or the RGCA survey check out this article in Incentive Magazine.
