Today, the team at GiftCard Partners is participating in the annual ThinkAThon. The 2014
ThinkAThon brings together big brains from all over the payment industry in a competition to solve some of the area’s most puzzling questions. This year’s problem-solving will focus on finding creative solutions within the following areas:
- Omni-channel payments: The slow payment process of online buying is so time-consuming that consumers waste time and merchants sometimes even lose sales. Teams at The ThinkAThon will brainstorm a way that online sellers can make payment as simple as it is in-person.
- Cyber hacking in payment systems: For this exercise, participants will hunt for a solution to cyber hacking, focusing on a way to make the online payment process as secure as possible.
- Global payment system: Transferring money across different countries and currencies gets complicated and time-consuming. ThinkAThon-ers will brainstorm ideas to amp up the speed of global payments.
- Leapfrog EMV: Participants will look for a substitute or replacement EMV that is more secure and less expensive.
Today, twelve teams come together, put on their innovation caps and present their answers to a panel of experts, ranging from professors to start-up CEOs. The winner will be deemed the Master Payments Guru. GiftCard Partners can’t wait to get innovating at the
2014 ThinkAThon!
