We rarely do this. Our focus is on B2B gift cards and how employee/employer relationships can be improved through various HR programs. But we have such a compelling example of one of our brands doing right by its customers and promoting loyalty through employers. Here are a few ways Auto Zone is promoting loyalty to its customers and helping employers promote loyalty too:
- Switch to rewards based on purchase amount. For employees the "purchase amount" may be extra effort applied or size of a project exceptionally completed. Set ground rules with your employees about what behavior will be rewarded the same way you would set a minimum purchase for a discount with your customers.
- Enable online sign up and redemption. Everything is going digital. Your consumers' shopping habits, your employees' engagement touch points. Allow employees to opt in to an employee rewards and tracking system online. Likewise, allow them to choose and redeem the rewards they earn online. This hold everyone accountable for tracking behavior, earning rewards and redeeming them.
- Streamline the rules, and explain them up front. Set ground rules for your employees. Make sure they know the major guidelines in the employee handbook and know what "going above and beyond" means to your organization. Your customers know exactly when rewards are coming, your employees should too.
This is just the beginning of what AutoZone is doing for their customers and what they are helping employers do across the country.
For more information on AutoZone's loyalty program check out this article from Loyalty 360.
