It is great in today's business environment to see a large national brand sticking to its roots, what made it successful. Whole Foods is doing just that with its Local Producer Loan Program.
This unique loan program helps Whole Foods help small scale independent food producers grow their business and scale to sell the type of food Whole Foods needs to purchase for its consumers. These independent food producers get to grow, create more jobs and have a category leading retail partner, while Whole Foods gets to give back and help bring healthy, wholesome, natural food to the masses.
Sticking to its roots is just one example of why Whole Foods gift cards can be a great addition to an employee health and wellness incentive program. Whole Foods sets a positive business example. They make good on their promises, they serve their population to the absolute best of their abilities and promoting their brand to your employees sets a precedent for your own business. Giving employees positive examples like Whole Foods can drive them to create a similar environment of integrity, teamwork and giving back in their own workplace. Doesn't January seem like a great time to start? Everyone is dieting anyways!
