When employees are motivated, happy at work and supportive of a company's mission they can make the best brand advocates. In the age of social media, 24/7 news cycles and constant media messages
, it is important to have brand advocates that will evangelize your brand and its mission. Since brands don't have social capital, you need people working for you, willing to put their social capital behind your brand. Employee brand advocacy can provide a variety of social benefits including:
- Increasing brand awareness
- Improving brand position for SEO
- Helping with customer service inquiries
- Improving recruiting efforts
These employee social media engagements give employers an opportunity to give back to employees and show their appreciation for such efforts, which continues the cycle of employee satisfaction and loyalty. Employers gain brand equity that can't be purchased, and employees gain peer recognition, spot rewards and job satisfaction. Employee brand advocacy creates a win/win situation leaving employees and employers with mutual respect and mutual gain.
For more information on employee brand advocacy check out this article in Forbes.
