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Why Employee Ambassadors Improve the Bottom Line

Posted, by Deborah Merkin
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Employee ambassadors are great for any brand. They know how to sell the product, the know their customer base and, if you're lucky, they are loyal to the organizational mission. But brand ambassadors also directly affect your organization's bottom line, because they have a huge impact on consumer experience.

Identifying brand ambassadors for recognition is important. The more the ambassadors know the impact they have on customers and an organization’s success, and the more they feel supported and empowered by organization management, the better the customer experience and the higher the bottom line. Engaged employees lead to happy customers, so ensure your employees are engaged and rewarded for their good hard work. From small denomination gift cards to retailers like 
Boston Market
Crutchfield and 
1-800-Flowers, to extra time off and everything in between. Keeping your employees happy and engaged is not an option anymore. Engage and reward your employees for the good of your customers and for the health of your business.
For more information on employee ambassadors and your bottom line check out this article from author Colin Shaw through LinkedIn.


Topics: Employee Recognition, Gift Card Incentives & Rewards, Rewards & Loyalty, General Gift Card, Professional Development, Employee Incentives & Rewards

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