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How to Foster Employee Loyalty

Posted, by Deborah Merkin
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Last week in this space we talked about the lack of employee loyalty across the American workforce, at all levels, sectors and across geographic locations. So instead of leaving our readers to their own devices to figure out the employee loyalty conundrum, this week we figured we could give some tips on how to foster a loyal culture among your employees. Here are 3 areas of company culture that are critical to keeping employees happy, satisfied and loyal to your organization.
Compensation: Compensating employees can take many forms, and in order to foster employee loyalty compensation should extend beyond a paycheck. Standard payment is important, however finding innovative ways to compensate employees will help maintain loyalty among your workforce. Using spot rewards, like small denomination gift cards to popular retailers like 
CVS/Pharmacy
The Cheesecake Factory and 
The Limited is a great way to show employees you noticed extra effort on a specific project, or appreciated them staying late one night.
Environment: Creating a comfortable environment where goals are clearly stated and communication is clear between peers and from managers to their team is key in creating a culture of loyalty. Working hard and having fun as a team will form relationships and camaraderie that foster loyalty, job satisfaction and improved productivity.

Structures: Being clear about how the traditional hierarchies work is crucial to employee loyalty. This helps set expectations about career goals and what it takes to get to the next level. Fostering non-vertical hierarchies is another way to build a culture of loyalty. Horizontal peer hierarchies and working relationships build camaraderie and loyalty with teammates and the greater goals of the organization.


Topics: Gift Card Incentives & Rewards, Rewards & Loyalty, Gift Cards, Employee Engagement, General Gift Card, Employee Incentives & Rewards

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