Employers are increasingly adding health and wellness programs to employee benefits packages to both help control organizational costs of providing healthcare benefits and to keep employees healthy and productive at work. However, it is not enough to just have the program available- you have to educate your employees about it so they know it is there and all of the ways it can help them set and reach their health and wellness goals.To say it another way- most of us have seen the movie Field of Dreams, it happens to be one of my personal favorites- health and wellness programs cannot be dependent on Ray Kinsella's "If you build it, they will come" mentality. These programs take more work to train employees on the benefits and ensure that your workforce is aware of all that their employers is making available. According to a recent whitepaper from Colonial Life & Accident Insurance Company 52% of employees at organizations where health and wellness programs are being offered either don't know they exist at all or are unaware of what they encompass. Making short education sessions available or required can change that statistic easily. To ensure your organization maximizes the investment in their employees health and wellness program providing small incentives to employees who enroll in the program is a great motivator. Small denomination gift cards to health and wellness retailers like GNC, CVS/Pharmacy, or Nutrisystem can help kick start any employee's work towards a health and wellness goal, and reminds them that their employer will be there to help and support them every step of the way. That kind of lasting impact will make for a happier, enduring, and more productive workforce throughout the life of the program and beyond.
