We have all seen fuel rewards programs, where businesses reward customers by awarding points for dollars spent at the store. These programs continue to grow with national gas prices, and can be an effective way to drive loyalty, and gift card sales. Offering flexible items such as gift cards, that consumers can then repurpose as gifts holds a huge value for consumers. Their gift dollars go twice as far, since they are earning gas rewards, a huge and necessary expense for most Americans. The value of repurposing every dollar for twice the impact will keep consumers coming back to both the gas retailer and grocer consistently as long as they can continue to gain rewards.
62% of participants in a BlackHawk Network research study indicated that they shop more often at stores with gas rewards, while 41% said they actually spend more in establishments with gar rewards programs. For grocery store owners selling gift cards and other flexible items that can be used as gifts (especially during the holiday season!) drives sales and loyalty to their business. For gas station brands, the loyalty component also exists. Gas station companies participating in fuel rewards can drive sales equally from the grocery stores. For larger gas chains such as Speedway, the opportunity to partner with the category leading grocery stores across multiple regions of the country can drive significant business and brand loyalty.
For more information on has rewards and consumer loyalty check out this article from paybefore.com
