Loyal employees who are invested in your organization can make the difference between hitting organizational financial and growth goals, and becoming stagnant and not profitable. When employees are not loyal, and are looking to leave it shows in their work and productivity. No company grew and prospered from a workforce itching to get out the door. Your employees are you organization's greatest asset, so use these tactics to keep them engaged and loyal to their employer.
• Make contact at every level: High level management should get in the trenches and engage with employees of all levels. This shows management's commitment to their workforce, and makes employees feel supported. A little face-time with a high level manager can go a long way in boosting organizational morale.
• Celebrate successes together: Recognize employees who do an outstanding job. Small rewards, given for going above and beyond an employee's job description, such as a gift card to a popular restaurant like the Cheesecake Factory or a local grocery store like Albertsons can have a great impact on the employee's outlook and opinion of the company.
• Create a feeling of family: Give your employees a sense of ownership and belonging. Encourage employees to treat each other with dignity and respect. A positive, inclusive culture will keep employees around longer.
• Balance financial and humanistic approaches: Measure loyalty and seek to maintain it. Offering programs like 360 reviews make employees feel valued, and give employers the opportunity to gauge loyalty and job satisfaction.
• Formalize your culture: Seek input and put it to good use. Formalize company culture gives employees metrics by which to measure their behavior and workplace conduct. It also makes all employees feel included and a part of something greater than themselves, which is a trait that will keep them satisfied, more productive, and around for exponentially longer.
