We don't tend to cover topics outside of the gift card industry in our blog, but this story came to us and we found it so compelling, we decided we have to share. Through the NBA lockout the entire NBA community was on edge wondering if there would be a 2011-2012 NBA season, and for teams they were wondering if there would be any opportunity to take in ticket revenue this year. But not Boston Celtics’ Interactive Media Director, Peter Stringer. He was busy maximizing the Celtics' 3-Point-Play Facebook App. This App turned 5.6 million Facebook followers into revenue generating ticket holders. He used the popularity of a Facebook App to raise awareness and strength for his brand, and parlayed that into thousands of dollars in revenue for his organization. This is one instance that proves the power of social media. How will you use that power for your organization?
This social media success earned Stringer the Pymnts.com Innovator of the Week Award this week. For more information check out the article.
