QVC Further Embraces their Online Channel with CashStar

I am quite familiar with QVC; I can’t say I’ve shopped QVC, but I DO expect to have many gifts under my tree in big brown QVC boxes for Christmas. In fact, approximately 99.9% of all gifts given to me by my parents since about 1990 came from QVC. Although they are most known for their televised shopping experience, the online channel now accounts for more than 1/3rd of their sales. Their recent partnership with CashStar will leverage CashStar’s
“digital gifting and incentives platform to provide a personal, compelling and convenient gifting experience”, says CashStar in their recent press release. I for one, would love an eGift Card from QVC, so I can pick my own QVC gift this year…I’ve never known how to return the gifts my parents get me…and frankly I pick out better gifts for myself. Read more on this interesting integration of TV, online, gift cards, and the eGift:
CashStar to Power QVC's eGfit Card Program