We have been talking quite a bit about e-certs; how they are used, who buys them, and why the technology is changing the gift card industry. Here are some helpful hints from our friends at CashStar about how to best market your e-cert programs.
Highlight eCerts on the Home Page “Brands promoting eGift Cards on the website homepage during the week of Christmas realized over four times as many sales per day (339% lift) when compared to the priort wo weeks.”
Integrate eGifting on all Relevant Pages Use page headers and highlights to bring attention to your e-Certs. Some examples of where to mention e-Certs are: Gift Card Page Gift Center Page Consistent header and footer navigation Customer Favorites Page. These are pages and areas where there is a high turnaround between seeing a purchasing option and actually making the purchase. If your consumers see that you offer e-Certs, they are more inclined to purchase them.
Consider the impact of eMail campaigns during the Holidays E-Cert email campaigns provide lift for brands. There was a 289% lift for brands with no previous e-Cert marketing activity. Specifically there was a 10 fold increase in sales in 48 hours for CVS after using blogging and e-Cert promotion tactics during the holiday season. E-Certs are a powerful part of the gift card market. GiftCard Partners is planning to promote eCerts to our B2B customers who purchase direct during the holidays, based on the clear value of this type of program. How does your company market this technology? Let us know by leaving a comment!
