GiftCard Partners Blog

October 2024—GiftCard Partners, Inc. has once again been recognized as a National Best and Brightest Company to Work For in 2024 and one of New England's Best and Brightest Companies to Work For in 2024 by the National Association for Business Resources (NABR). This marks our 11th national recognition and our 7th win at the regional level in New England, reaffirming our commitment to creating a dynamic workplace and fostering a culture that prioritizes employee engagement, growth, and recognition. 

As the holiday season gets into full swing, corporate gifting is top of mind for executives, HR teams, and client facing teams alike. When done well, corporate gifting can boost employee loyalty and engagement. It can also strengthen relationships with clients and partners.  

Employees crave more than just a paycheck—they seek connection, shared values, and a sense of belonging. This shift is significant: Gallup’s research highlights that business units with higher employee engagement are a remarkable 23% more profitable than those at the lower end.  

As the holiday season approaches, gift cards remain a top choice for both gift-givers and recipients, with 80% of workers preferring a gift card over other types of gifts. The flexibility, convenience, and personalization they offer make them a perfect holiday present, especially when it comes to catering to different generations and group activities.  

Each quarter, our team of industry experts shares key insights from the latest research and publications on gift card and payments trends. Explore the latest developments and see what patterns and shifts the GiftCard Partners team has observed this quarter in the gift card industry.