Our clients work hard to keep their loyalty programs aligned with their customers’ wishes. Loyalty and rewards programs help you attract new customers, engage and retain existing customers, help you reach new target markets, and grow brand awareness and brand advocacy. But are you delivering an experience that matters, to keep customers engaged for the long haul?
An interesting article and study brings 3 Steps to Creating Lasting Loyalty in Your Customers to light. “There are many measures of loyalty, but this one may be the most daunting: 2.65 billion”; it “represents a membership growth rate of 27% since 2010”. It is among many important figures in the 2013 COLLOQUY Loyalty Census, a comprehensive analysis of the loyalty industry sector by sector.
Gift cards are still on the top of the most wanted list within loyalty and rewards programs, within promotional programs, and other incentive programs. We’d love to speak with you about how our client gift card brands fit perfectly into your loyalty and incentive programs.