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The Prepaid Expo: Adapt or Die

It should be of no surprise that mobile payment was a choice topic at this year’s Prepaid Expo, but as purveyors of the B2B portion of retail sales; how will we get to mobile payment?

Retailers and merchants are living (or about to live) the latest technology and game changing concepts about the consumer waving their mobile device to pay. But the B2B portion of the market still has major issues to overcome. The questions that the Prepaid Expo asks ring loud in order to capture consumers and also ring true for your B2B customers and subsequent end-consumers:

What will be frictionless in your environment?
What will bring the greatest value?
What will be the best authentication?
What’s the best way to reduce cost?
How do you make prepaid product more relevant and valuable to cardholder before, during, after the
payment transaction?

Interesting quote from Bill Gates about the future: “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”–Bill Gates

Mobile buying is inevitable, but are you considering B2B gift card sales in your mobile prepaid strategy? If not, when will you shape your change?

Read up on the Prepaid Expo’s Live from Prepaid Expo: The Future of Prepaid & Mobile

Established in 2004, GiftCard Partners is an award-winning leader and outsourced solution provider for merchant B2B gift card programs through key distribution channels.

Adopting Mobile Wallets…What’s the Hold-up?

Adopting new technologies as important as your wallet isn’t as easy as Google saying “NOW…GO!”.

Embracing a mobile wallet also isn’t just about spending on your credit cards, it’s about embracing technology to spend the money you already have, on prepaid cards like all those gift cards we received for the holidays. Fraud is also on the minds of consumers, bulk gift card givers, retailers, and merchants.

So, what will facilitate the use of mobile prepaid on the technology and consumer sides? Check out this series of interviews from the PREPAID EXPO with Jonathan Treiber of RevTrax.

Established in 2004, GiftCard Partners is an award-winning leader and outsourced solution provider for merchant B2B gift card programs through key distribution channels.