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CVS Pharmacy® April Wellness Newsletter

april wellness newsletter

Top stories from the CVS Pharmacy® April Wellness Newsletter!

Wellness has become a fundamental part of a company’s benefits program. 70% of employers now offer employees a general wellness program. This edition of the CVS Pharmacy® April Wellness Newsletter focuses on using rewards and incentives to encourage healthy behavior changes, resources on how to maintain engagement and secure long-term program success, CVS news and more.  Read below for more on what this edition has to offer.

CVS in the News

April wellness newsletter

New Program for Alzheimer’s Diagnosis – The CVS Health Foundation recently announced a $550,000 commitment to the Alzheimer’s Association to support expanded education and diagnosis for individuals and caretakers.

April Wellness Newsletter

CVS to Offer Curbside Pickup – CVS introduces, CVS Express, their new curbside pickup option. Shoppers will have access to about three-quarters of CVS’s inventory. CVS Express will be accessible from the CVS mobile app and the Curbside mobile app.

More on this section…


Health & Wellness News

employee wellness programs

Start a Wellness Program – Want to start a wellness program at your organization but you aren’t quite sure where to start or if your employees will be on board? In this edition, you will find helpful ways to jumpstart your wellness program.

April wellness newsletter

Learning from the Past: The Evolution of Corporate Wellness – How does history influence the corporate wellness programs we implement today? Learn more about the early trendsetters for wellness programs.

More on this section…


CVS Health Brand

CVS Pharmacy Gift Card Product Suite

With more than 7,800 locations, CVS Pharmacy is the most convenient place to get the prescription medications, healthcare, and beauty products you need. CVS Pharmacy has a range of gift cards available that are ideal for using as rewards and incentives in your wellness programs. Discounts are also available based on volume!

Contact us today to learn more.

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The CVS Pharmacy® April Wellness Newsletter is brought to you by GiftCard Partners, Inc. and is designed with your needs in mind.

Jennifer DiPietro has been managing B2B gift card programs since 2010. A lover of social media, she has recently decided to get back into blogging as well as delve deeper into the world of marketing. Native to New England, she enjoys the beauty of the coast, but also loves the cold, snowy winters. She is obsessed with Boston sports and the Denver Broncos.

Smoking at Work: Not What it Used to Be

smoking at work

Smoking at work is not what it used to be. In the days of Don Draper, it was something everyone did, all the time, whether they were at work or home. Now, it’s difficult to find a restaurant that even has a smoking section. According to a recent SHRM study that addresses smoking at work, employers have smoking cessation programs on their minds.

According to the survey, 47% of responding employers restrict their employees smoking in some way during working hours.

  • 58% limit where employees can smoke
  • 30% limit the number of times employees can smoke during the course of the work day
  • 31% ban smoking altogether

Many employers are finding that smoking can be distracting and disruptive to the workday. Not to mention it has obvious and proven health risks that raise costs for healthcare and strain the employee/employer relationship.

So how are you going to get your employees to quit without being too pushy?

Remember that old saying “you can lead a horse to water, but you can’t make them drink?” What if you provide so much proverbial water, that it can’t be ignored? Under the Affordable Care Act, employers can incentivize smoking cessation through premium deductions of up to 50%. Creating a well of education on healthy, smoke-free lifestyles not only helps give employees a starting point, but it can have a real financial impact on both your employees and your business.

Want to add an extra incentive to your program outside of a healthcare premium deduction? CVS/pharmacy is both a leader in smoking cessation (eliminating all tobacco products in 2014) and in health and wellness program rewards.

With a suite of gift cards, CVS/pharmacy offers rewards for every employee and every wellness-related program. The CVS/pharmacy Select® Card is a selectively filtered gift card that debits on only health-related items, eliminating things like candy and sodas.

Find the right incentive

Smoking cessation seems like an easy win, or maybe even obvious but it can lead to healthier living for employees and lower costs for employers.

Rachel Merkin is a digital marketing professional. She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.

CVS Health Brand Exceeds Expectations

 

CVS health brand

CVS/pharmacy posted a 10.3% increase in net revenue in the third quarter. As the economy continues to recover and the pharmacy sector continues to grow, positive returns shouldn’t be surprising. However, the numbers CVS Health brand is putting up are almost unprecedented. A major reason for the growth came from the acquisition of Omnicare, which continues to prove the innovation of CVS/pharmacy. Omnicare allowed CVS/pharmacy to expand into the niche pharmacy market for senior living and long-term care facilities and provide care to a population who may never go into a retail pharmacy.

Another major reason for the revenue spike was attributed to MinuteClinic. Started in 2005, MinuteClinic became part of the CVS Health brand family to offer affordable, convenient health care to consumers. Expanding a basic retail pharmacy into the urgent care and pharmacy services spaces help keep CVS/pharmacy’s competitive edge. Raising the versatility of the brand and the ways in which the brand interacts with consumers, B2B or B2C ensures future financial stability and success.

CVS Health BrandCVS/pharmacy’s versatility is feeding its growth. It’s growing past the point of a retail pharmacy and making a huge impact in the B2B space, particularly in corporate wellness. When building an employee health and wellness program and determining what rewards are offered within that program, CVS can serve as an excellent partner in wellness. Their Gift Card Product Suite has become an ideal choice for employers who want to provide healthy products that support an employee’s lifestyle.  The CVS Select Card, for example, is a selectively filtered gift card that eliminates unhealthy products like candy or alcohol from an employees redemption options. CVS/pharmacy allows you to provide rewards for recognition or incentives towards engagement that truly support your programs overall mission

CVS/pharmacy’s expansion continues to affect the growth and success of the employee health and wellness sector. Since CVS/pharmacy is a leading provider of health and wellness rewards with their suite of gift card options, they continue to innovate how employers deliver health and wellness rewards to employees.

Have questions about the CVS/pharmacy product suite? Click learn more or leave us a comment!


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Rachel Merkin is a digital marketing professional. She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.

CVS Health’s Corporate Responsibility Makes Top 100 List

cvs-health-sign

Last week Corporate Responsibility Magazine announced its 16th annual 100 Best Corporate Citizens List and CVS Health cracked the top 30, representing one of only three retailers that made the list this year. According to CR Magazine the 100 Best List documents 303 data points of disclosure and performance measures – taken from information in seven categories:

  1. Environment
  2. Climate Change
  3. Employee Relations
  4. Human Rights
  5. Governance
  6. Finance
  7. Philanthropy
  8. Community Support

So what made CVS Health’s corporate responsibility stand out amongst a sea of retailers? In the article, What Makes a LeaderBill Hatton shared some thoughts on the decision to include CVS. Hatton zeroed in on CVS Health CEO, Larry Merlo who won a 2014 CEO of the Year award largely in part to the decision to pull tobacco from more than 7,800 CVS/pharmacy locations across the United States. While the move meant losing between one and two percent of total sales, the CEO and the CVS Health organization as a whole determined that the decision was consistent with their business strategy of creating a company based on improving the lives of their customers. Hatton ends the article by saying,

As with the decisions with other CEOs of the Year, the tobacco decision proved to be a case study in how to roll out a tough choice. The key was they looked for all the possible ways their decision could alienate people, and did their best to address each one – and recognized that they weren’t going to be able to make everyone happy.

Read the full article from Hatton here.


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Lauren is the Marketing Specialist here at GiftCard Partners. She enjoys all things marketing and design related. Learning about the newest trends and technologies in the b2b gift card world and seeing how we can use them to develop the best experience for our audience and reader base is our goal.

CVS/pharmacy Rewarding ExtraCare Members

CVS/pharmacy gift cardsRunning low on shampoo, toothpaste, paper towels or cold medicine? Grab your free bag with purchase and start filling it up. CVS/pharmacy has announced a promotion for their ExtraCare Members giving them 30% off their purchase at all of their 7,800 store locations.

All members have to do is go into their local CVS/pharmacy and scan their ExtraCare card at the ExtraCare Coupon Center and from now until May 26 they will receive a 30% coupon each week to use on more than 3,000 CVS/pharmacy exclusive items.

In an article from Retailing Today, Cia Tucci, VP of store brands for CVS/pharmacy, said;

“Our Fill Your Bag event is a great opportunity for customers to try some of our exclusive products. With more than 3,000 products included in the promotion, it’s an easy way to save on all kinds of spring essentials or every day health and beauty needs. Plus, all of our exclusive store brand products come with a 100% money-back guarantee.”

ExtraCare members save on product lines from:

  • CVS/pharmacy
  • Beauty 360
  • Gold Emblem Abound
  • Gold Emblem
  • Total Home
  • Caliber
  • Just the Basics
  • Pet Central

Read Retailing Today’s full article, CVS campaign urges shoppers to fill their bags, to get the details on these product lines and learn more about the promotion or go into your local CVS/pharmacy and take a look around, but don’t forget to scan your ExtraCare card first!

With more than 7,800 locations from coast to coast, CVS/pharmacy is the most convenient place to get the prescription medications and health care products you need. Plus, it provides a huge selection of popular beauty and personal care brands as well as exclusive brands you won’t find anywhere else. Order CVS/pharmacy gift cards in bulk and save! Learn more here.

creating successful wellness incentives

Lauren is the Marketing Specialist here at GiftCard Partners. She enjoys all things marketing and design related. Learning about the newest trends and technologies in the b2b gift card world and seeing how we can use them to develop the best experience for our audience and reader base is our goal.

Incentives for Millennials

Millennials, those who currently are in the 18-33 age range, will make up 75% of the workforce by 2025. This generation posses an entirely different outlook on workplace culture than the generation before them. Technology is the primary Millennial influence, both in and out of the workplace. What are the best incentives for millennials to be motivated?

Growing research shows that point system incentive programs have the highest success level, especially with Millennials. These employees want to not only be recognized, but they also want choices in how they are rewarded as well. Points programs are virtually foolproof, easy to understand, appeal to the interests of many different types of participants, tend to have higher participation rates, and are just plain fun!

One amazing employee points program incentive model is the Values In Action program at CVS/pharmacy. An online rewards system where colleagues and managers can recognize one another by granting points that are redeemable for merchandise, travel vouchers, gift cards, and even the option to make a charitable donation.

While points programs work best for Millennials, they can be customized for any diverse workforce. For more information on why points programs are so popular check out this article by Quality Incentive Company.

Jennifer DiPietro has been managing B2B gift card programs since 2010. A lover of social media, she has recently decided to get back into blogging as well as delve deeper into the world of marketing. Native to New England, she enjoys the beauty of the coast, but also loves the cold, snowy winters. She is obsessed with Boston sports and the Denver Broncos.

3 Loyalty Lessons (with 57 more where that came from!)

The 2014 Loyalty Guide is out and full of stats, insight and industry knowledge. One of the featured chapters this year is 60 “loyalty lessons.” This is a retail focused look on how loyalty can affect your business and how your customers purchase your products. A strong loyalty program can boost your customer return rate and raise each consumer’s life time value, while a bad loyalty program can be detrimental, even in the best economic climate. Here are three of our favorites from the chapter but all 60 employee and customer loyalty lessons can be found here. 

  • Retail and brand choices are heavily influenced by loyalty rewards. The Loyalty Guide studies have shown that customers are highly motivated by the notion of redeeming loyalty rewards. This motivation peaks when a customer has the opportunity to redeem those loyalty rewards across their favorite brands. This concept can also work for employee rewards. Managing an internal point system and allowing employees to redeem their loyalty or engagement points for a reward can be equally motivating and effective.
  • Loyalty data has saved retailers from the recession. The recession has made for some difficult times in the retail industry, but it has taught retailers an important lesson in priorities. Retailers learned that existing customer should always come first because they have shown loyalty and initiative towards the brand. If they have already purchased, it will cost a lot less to get them to purchase again. Loyalty is easier cultivated than created, so once you identify loyal customers, or employees, keep them around.
  • Get it right, and social media drives loyalty. Get it wrong, and social media drives brand defection. Social media can kill your business or give it a big, viral boost. When done right social media can drive engagement and purchasing as well as build good will between your consumers and your company. When done poorly, social media can tear down good will and defect even your most loyal consumers to your competitors. Give those social media passwords out wisely.
Rachel Merkin is a digital marketing professional. She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.

Quick Guide to CVS/pharmacy Gift Cards

cvs cardsQuick Guide to CVS/pharmacy Gift Cards

Our CVS gift cards offer a variety of options for a variety of rewards. With over 7,600 locations in the U.S. carrying a wide range of everyday essentials, what better way to motivate your members or employees than through one of our CVS gift card options? From co-pay costs to beauty products, they cover all of the must-haves. Here are our different CVS gift cards:

CVS/pharmacy Gift Card:

Available in denominations from $5 to $500

The CVS/pharmacy gift card lets cardholders purchase thousands of items, including those from the pharmacy.

CVS/pharmacy Select Gift Card:

Available in denominations from $5 to $500

The CVS Select card is designed to promote wellness. It works the same as the CVS/pharmacy gift card, except it only lets the holder purchase healthy items. That means that, while it works on everything from co-pays to baby products, it actually filters out unhealthy items, including candy, alcohol and tobacco products.

To order or learn more, visit our CVS/pharmacy gift card page.

Established in 2004, GiftCard Partners is an award-winning leader and outsourced solution provider for merchant B2B gift card programs through key distribution channels.

CVS/pharmacy, the place for fun and unexpected gifts this Valentine’s Day

SNL shot

CVS/pharmacy featured in SNL parody

Saturday Night Live featured CVS/pharmacy in a Valentine’s Day parody last Saturday. And the gist of the message? You can find a number of fun, quirky and sometimes random gift ideas for your special someone at the one-stop shop.

Apart from the staple candy, cards and flowers that work well for last minute shoppers, be sure to spend an extra couple of minutes on the other aisles [yes, like the dog food one]…you may find something truly unique that could put a smile on the face of your gift recipient.

Missed it? Watch the SNL CVS “Commercial” here.

GiftCard Partners works with CVS/pharmacy to sell bulk CVS/pharmacy gift cards at discounted rates. Interested in learning more? Check us out!

Lauren is the Marketing Specialist here at GiftCard Partners. She enjoys all things marketing and design related. Learning about the newest trends and technologies in the b2b gift card world and seeing how we can use them to develop the best experience for our audience and reader base is our goal.

Corporate Wellness, Foster a Culture of Health in the Workplace

Whether you’ve just implemented a corporate wellness program or have had one in place for years, one thing to pay close attention to is the culture of health that it creates in your workplace. Without it, your program is like a boat on dry land…not really going anywhere.

Company culture is built from the top down. One great way to show management’s support in your corporate wellness program is by encouraging employees to make and keep “health-goals”, like losing weight, joining a smoking cessation program and quitting, joining a gym, etc.  Rewarding employees for these milestone achievements in their health is a great motivational tool and using healthy incentives brings the process full circle. Healthy incentives can be any number of things and don’t need to break the bank either. Small denomination gift cards to health-focused  stores like CVS/pharmacy or Whole Foods Market are a great way to reward. Get more healthy gift ideas on a budget from Health.com’s 50 Healthy Gifts Under $50.

Check out this article in Corporate Wellness Magazine to learn more about employee motivational tools and creating a culture of health.

Lauren is the Marketing Specialist here at GiftCard Partners. She enjoys all things marketing and design related. Learning about the newest trends and technologies in the b2b gift card world and seeing how we can use them to develop the best experience for our audience and reader base is our goal.