wellness programs

Insurance Brokers: The New Wellness Consultants

Insurance broker involvement in wellness programs is on the rise. In the past insurance brokers may have helped human resources departments select and negotiate the best insurance plans for their workforce. But with the introduction of the Affordable Care Act and the incentives that are geared toward employee wellness, a […]

Rachel Merkin is a digital marketing professional. She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.
Loyal Customer Base

The Secret to Building a Loyal Customer Base

Building a loyal customer base these days is not an easy task. A good place to start is offering a habit-forming product or service that customers can’t pry themselves away from. Throughout the years, many companies have been looking for ways to change customer behaviors, though they weren’t fully engaged with the […]

Jennifer DiPietro has been managing B2B gift card programs since 2010. A lover of social media, she has recently decided to get back into blogging as well as delve deeper into the world of marketing. Native to New England, she enjoys the beauty of the coast, but also loves the cold, snowy winters. She is obsessed with Boston sports and the Denver Broncos.
wellness program success

3 Tips to Ensure Wellness Program Success

Wellness programs are almost a requirement of employers’ benefits packages these days. Health and wellness has become such a large component of employees’ lives that employers have gotten increasingly involved in. But how can you measure your wellness program success? Here are three tips to ensure you can execute and […]

Rachel Merkin is a digital marketing professional. She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.
Female hands using mobile banking

The Rise of Mobile Gift Cards

A recent CashStar study discussing the popularity of gift cards showed a surprising number of consumers are looking for a smartphone solution to keep track of the gift cards they receive. The study looked at a diverse group of gift card givers and receivers from different demographic groups and regions […]

Rachel Merkin is a digital marketing professional. She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.
Premium reductions

Premium Reductions No Longer Rewarding

Premium reductions are becoming less effective when it comes to employee health and wellness programs. We recently wrote about how cash isn’t king when it comes to rewards and incentives, and the same can be said for rewarding and incenting employees for healthy behaviors. Even with the high cost of […]

Jennifer DiPietro has been managing B2B gift card programs since 2010. A lover of social media, she has recently decided to get back into blogging as well as delve deeper into the world of marketing. Native to New England, she enjoys the beauty of the coast, but also loves the cold, snowy winters. She is obsessed with Boston sports and the Denver Broncos.