employee advocacy

A Brief Guide to Employee Advocacy

Employee advocacy can be a powerful tool in building employee trust, investing in the company, and also helping to recruit talent and spread positive word-of-mouth about your organization and its products. However, employee advocacy needs to fit your staff, your company, and your objectives for a program to have the […]

Rachel Merkin is a digital marketing professional. She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.
privacy rules for employer wellness

Finalized Privacy Rules for Employer Wellness Programs

Two new federal privacy rules for employer wellness programs were recently issued. The rules outline how employer-based wellness programs must handle the health information they request and receive from employees and their spouses. These rules come into place as growing concerns for employee privacy have been surrounding wellness programs. Key […]

Jennifer DiPietro has been managing B2B gift card programs since 2010. A lover of social media, she has recently decided to get back into blogging as well as delve deeper into the world of marketing. Native to New England, she enjoys the beauty of the coast, but also loves the cold, snowy winters. She is obsessed with Boston sports and the Denver Broncos.
organizational growth issues

Internal Factors Lead to Organizational Growth Issues

Organizational growth issues exist in some form at almost every company. There can often be a “chicken or the egg” mentality between two opposing factors that often lead to a scramble instead of a steady positive growth curve. Most companies blame this on external factors like funding, the market, or […]

Rachel Merkin is a digital marketing professional. She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.
Consumer Insights

Gift Card Insights: Gift Card Usage Grows

Over 3,300 U.S. consumers over the age of 18 were surveyed for this year’s Consumer Insights Study from First Data. The Consumer Insights study provides a comprehensive gift card insights on consumer usage. This year’s study shows how vital gift card programs are to a retailer’s marketing strategy. The popularity […]

Jennifer DiPietro has been managing B2B gift card programs since 2010. A lover of social media, she has recently decided to get back into blogging as well as delve deeper into the world of marketing. Native to New England, she enjoys the beauty of the coast, but also loves the cold, snowy winters. She is obsessed with Boston sports and the Denver Broncos.
wellness initiatives

U.S. Workers and Wellness Initiatives

According to a new poll of 617 full-time workers by Flex+Strategy Group and Work+Life Fit, about half of all U.S. workers take part in some kind of wellness initiative, while about a third of all workers participate in some kind of employer-sponsored initiative. So if half of employees are doing […]

Rachel Merkin is a digital marketing professional. She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.
america's favorite casual dining

America’s Favorite Casual Dining: The Cheesecake Factory

The Cheesecake Factory was recently named America’s Favorite Casual Dining Restaurant in the 2016 Consumer Picks Survey from Nation’s Restaurant News. The restaurant also moved up 2 spots to number 6 for the top 25 restaurant chains. The 2016 Consumer Picks Survey The Consumer Picks Survey judges restaurants based on food […]

Jennifer DiPietro has been managing B2B gift card programs since 2010. A lover of social media, she has recently decided to get back into blogging as well as delve deeper into the world of marketing. Native to New England, she enjoys the beauty of the coast, but also loves the cold, snowy winters. She is obsessed with Boston sports and the Denver Broncos.