gift card cash back

New Gift Card Cash Back Law in Texas

Effective September 1st, a new gift card cash back law will go into effect in the state of Texas. Texans will be allowed to receive cash back on gift cards or gift certificates that have a balance of less than $2.50 starting September 1, 2015. In order to receive the […]

Jennifer DiPietro has been managing B2B gift card programs since 2010. A lover of social media, she has recently decided to get back into blogging as well as delve deeper into the world of marketing. Native to New England, she enjoys the beauty of the coast, but also loves the cold, snowy winters. She is obsessed with Boston sports and the Denver Broncos.
create customer loyalty

How to Create Customer Loyalty

Merchants are constantly trying to figure out how to create customer loyalty. In an age of digital price comparison where Amazon and Walmart usually win the day, businesses are trying to devise lasting strategies to ensure that they develop real customer loyalty and keep consumers coming back again and again. Create customer […]

Rachel Merkin is a digital marketing professional. She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.
health-and-wellness---back-to-basics

Employee Wellness Program Basics

Employee wellness programs are becoming a bigger part of the workplace. Employee wellness programs are part of benefits packages, they are mutually beneficial to employees and employers and employees love them. Here are the employee wellness program basics you should consider when adding a health and wellness program to your healthcare benefits package: Decreased […]

Rachel Merkin is a digital marketing professional. She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.
b2b gift card study

2015 B2B Gift Card Study, Industry Trends

GiftCard Partners, Inc. has been at the forefront of B2B gift cards since we started out more than a decade ago. Some might call it obsession, others might say it’s our job, but we like to use one word in particular, passion. That passion led us to commission a B2B Gift Cards […]

Lauren is the Marketing Specialist here at GiftCard Partners. She enjoys all things marketing and design related. Learning about the newest trends and technologies in the b2b gift card world and seeing how we can use them to develop the best experience for our audience and reader base is our goal.
Back to School

Back to School, Not Just About the Kids

Back to school time is upon us and it’s not just about the kids! For the third consecutive year, Lane Bryant has taken a non-student based approach to the back to school season. The Chalk It Up to Style promotion is geared towards teachers and supports school staff. The promotion runs […]

Jennifer DiPietro has been managing B2B gift card programs since 2010. A lover of social media, she has recently decided to get back into blogging as well as delve deeper into the world of marketing. Native to New England, she enjoys the beauty of the coast, but also loves the cold, snowy winters. She is obsessed with Boston sports and the Denver Broncos.