build customer relationships

How to Reconnect and Build Customer Relationships

For many real estate agents, the relationship between agent and customer ends when the closing is complete. Houses are a long term investment for most and aren’t a frequently purchased item. However, there are proven ways to reconnect with customers and further build customer relationships. Here are 4 ways to accomplish […]

Rachel Merkin is a digital marketing professional. She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.
Employee Travel Expenses

Utilizing Gift Cards for Employee Travel Expenses

We recently discussed how 63% of companies were spending more than $100,000 annually on employee travel expenses. With more and more employers using telecommuting and teleconferencing, the need for business travel has slowed down, but not by much. Employee travel has grown by about 3% in recent years, while the average […]

Jennifer DiPietro has been managing B2B gift card programs since 2010. A lover of social media, she has recently decided to get back into blogging as well as delve deeper into the world of marketing. Native to New England, she enjoys the beauty of the coast, but also loves the cold, snowy winters. She is obsessed with Boston sports and the Denver Broncos.
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Free Webinar: Making Dollars & Sense Out of Wellness Incentives

On Thursday, August 4th, four industry experts will engage in a candid discussion about the wellness incentive market. With four out of five employers offering wellness programs with the expectation of reducing health plan costs, there is a lot of pressure on the industry. However, if wellness incentives are not […]

Rachel Merkin is a digital marketing professional. She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.
effective safety incentive programs

Effective Safety Incentive Programs: Do’s and Don’ts

In 2014, almost 3 million cases were recorded of nonfatal injuries and illnesses in the United States. That in turn, added up to over 900,000 days of work missed. Safety has become priority number one at many companies. But getting employees to adhere to safety programs and regulations is not […]

Jennifer DiPietro has been managing B2B gift card programs since 2010. A lover of social media, she has recently decided to get back into blogging as well as delve deeper into the world of marketing. Native to New England, she enjoys the beauty of the coast, but also loves the cold, snowy winters. She is obsessed with Boston sports and the Denver Broncos.
future of corporate wellness

The Future of Corporate Wellness Programs

Corporate wellness programs have been around for a while, in fact, approximately 76% of companies have implemented a corporate wellness program or resource. But like most new ideas, there comes a point where things evolve, and that time for corporate wellness programs is now. Take a look at how corporate wellness has […]

national cheesecake day

Leveraging Gift Cards for National Cheesecake Day

One of America’s sweetest holidays is almost upon us. National Cheesecake Day is observed every July 30th. This tradition started by The Cheesecake Factory, is a great way for families to come together over a sweet treat. This year, The Cheesecake Factory will introduce new Chocolate Hazelnut Crunch Cheesecake, topped with […]

Rachel Merkin is a digital marketing professional. She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.