Lane Bryant Campaign

Lane Bryant Campaign #ImNoAngel Redefines Beauty

Lane Bryant CampaignThere has been a recent movement in the fashion industry to embrace diverse body types, especially when it comes to ad campaigns. Recently, Lane Bryant released the #ImNoAngel campaign, in what many say is in response to a Victoria’s Secret ad campaign that featured one very specific body type.

The #ImNoAngel campaign invites the world to celebrate women of all shapes and sizes by redefining society’s traditional notion of sexy with a powerful core message: ALL women are sexy.

Lane Bryant’s Cacique line of intimate clothing has been front and center of this campaign and they have been introducing a new model each week. The women you meet go beyond just standards of beauty, defining themselves as role models, activists, humanitarians, and so much more.

Even though Lane Bryant has exclusively featured plus-sized clothes since its inception, the general public is particularly primed to take this message to heart. Lane Bryant CEO and President Linda Heasley said in a statement, “Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way.”

Jennifer DiPietro has been managing B2B gift card programs since 2010. A lover of social media, she has recently decided to get back into blogging as well as delve deeper into the world of marketing. Native to New England, she enjoys the beauty of the coast, but also loves the cold, snowy winters. She is obsessed with Boston sports and the Denver Broncos.
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CVS Health’s Corporate Responsibility Makes Top 100 List

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Last week Corporate Responsibility Magazine announced its 16th annual 100 Best Corporate Citizens List and CVS Health cracked the top 30, representing one of only three retailers that made the list this year. According to CR Magazine the 100 Best List documents 303 data points of disclosure and performance measures – taken from information in seven categories:

  1. Environment
  2. Climate Change
  3. Employee Relations
  4. Human Rights
  5. Governance
  6. Finance
  7. Philanthropy
  8. Community Support

So what made CVS Health’s corporate responsibility stand out amongst a sea of retailers? In the article, What Makes a LeaderBill Hatton shared some thoughts on the decision to include CVS. Hatton zeroed in on CVS Health CEO, Larry Merlo who won a 2014 CEO of the Year award largely in part to the decision to pull tobacco from more than 7,800 CVS/pharmacy locations across the United States. While the move meant losing between one and two percent of total sales, the CEO and the CVS Health organization as a whole determined that the decision was consistent with their business strategy of creating a company based on improving the lives of their customers. Hatton ends the article by saying,

As with the decisions with other CEOs of the Year, the tobacco decision proved to be a case study in how to roll out a tough choice. The key was they looked for all the possible ways their decision could alienate people, and did their best to address each one – and recognized that they weren’t going to be able to make everyone happy.

Read the full article from Hatton here.


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Lauren is the Marketing Specialist here at GiftCard Partners. She enjoys all things marketing and design related. Learning about the newest trends and technologies in the b2b gift card world and seeing how we can use them to develop the best experience for our audience and reader base is our goal.
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Incentives in Wellness Programs Continue to Grow

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The use of incentives in wellness programs continues to increase, rising to 87% this year, up from 77% two years ago. According to Optum’s Fifth Annual Wellness in the Workplace Study, 90% of large employers now offer incentives. It comes as no surprise with employers seeing an increased urgency for results in employee engagement.

The Workplace Study is based on 545 employers that offer wellness programs of one kind or another. 60% of employers participating in the survey have at least 3,000 employees, 20% having between 100 and 2,999, and 20% have fewer than 100.

Here are some of the major highlights of the study:

  • 64% of large employers offer incentives to employee family members
  • 79% of wellness programs feature biometric screening, health challengers, health assessments, and smoking cessation
  • Between 50% and 66% of employers provide incentives for wellness coaching, health websites, disease management, and healthy pregnancy programs
  • 38% of employers contribute to HSAs, HRAs or HIAs
  • 34% of employers reduce health care premiums
  • 29% of employers offer gift cards
  • 16% of employers offer cash incentives
  • 57% of employers offer incentives for employees to complete a wellness program

Employee physical health is the most dominant focus of wellness programs, but an interesting 64% targeted on mental health, 35% on financial health, and 31% on social health.

Check out all the details of the Wellness in the Workplace Study by Optum Resource Center for Health & Wellness here.

Jennifer DiPietro has been managing B2B gift card programs since 2010. A lover of social media, she has recently decided to get back into blogging as well as delve deeper into the world of marketing. Native to New England, she enjoys the beauty of the coast, but also loves the cold, snowy winters. She is obsessed with Boston sports and the Denver Broncos.