About Us

GiftCard Partners is one of the nation's largest developers of corporate Gift Card programs. We are dedicated to growing our clients' B2B gift card business through innovative approaches in the incentive, loyalty, promotion, fundraising (Scrip), and affinity markets.

We work with a broad range of leading brand companies as an out-sourced program management solution. We invest in a deep rooted partnership with our clients to help them build a robust and profitable B2B gift card business by placing your brand's gift cards in workplace safety programs, health and wellness programs, employee motivation and sales incentive programs, customer loyalty, and employee recognition programs. Your company's B2B business becomes our focus.


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The GiftCard Partners Difference

We are dedicated to your success and whatever it takes to achieve it. We work with leading brand merchants as an out-sourced solution to build and market their B2B gift card business. Our best clients believe that investing in a partnership with us will help them build a larger, more profitable B2B business.

GiftCard Partners' strongest asset is our ability to use our business experience and knowledge of the industry to build successful programs for our clients. Contact us to learn more about how we can help you build your B2B gift card business.

Meet the Leadership Team

With a tremendous amount of corporate and retail experience, our leadership team consists of senior level executives with successful track records in building B2B sales and marketing channels.

Edward ShulkinEdward Shulkin, President

Ed is an experienced gift card marketer with decades of experience in and around the retail industry. His senior management experience with major retail chains brings GCP an exceptional combination of mentorship, big picture thinking and detailed execution.
Deborah MerkinDeborah Merkin, Chief Operating Officer

Deborah brings to GCP more than 25 years of experience in B2B channel development, partner programs, and marketing management. Her global channel expertise in defining and marketing new products, creating strategic partnerships, and delivering solutions-driven programs for both channel partners and end customers contributes greatly to the success of GCP's clients.

Contact us to learn more about how we can help you build your B2B gift card business.

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