GiftCard Partners Expands Client Base with 4 New Brands

Wellesley, MA – November 1, 2011 – Today GiftCard Partners (GCP) announced the addition of four new client brands: The Limited, Burlington Coat Factory, Speedway gas, and Boston Market. GCP acts as an outsourced program management team and extension of their retailer and merchant clients’ gift card marketing teams by creating or further developing their B2B gift card programs. GCP places these brands into corporate gift card programs such as employee incentive programs, loyalty programs, workplace programs like health and wellness, fundraising, Scrip, and consumer promotions (incentive/gift with purchase).

GCP Expands Client BaseThe Limited offers iconic, up-to-the-minute style for the young, professional woman who wishes to express her refined sense of style at work and beyond. Their gift cards can be redeemed at The Limited, in their 240+ US retail locations, online, or by phone; it’s a truly flexible buying experience.

Burlington Coat Factory offers a convenient one-stop shopping experience for the entire family
with 460+ stores in the US and Puerto Rico. Burlington carries a great assortment of ladies’ sportswear, menswear, family footwear, children’s clothing, furniture and gear for baby at Baby Depot, and the largest selection of coats in the nation. Gift cards are redeemable at all locations and denominations are flexible, from $5-$500.

Speedway is the fourth largest chain of gasoline and convenience stores in the US, operating 1400 locations in seven states. Speedway is the highest ranked gasoline brand in America and their gift cards are redeemable for fuel and merchandise and they can be reloaded at any Speedway location.

Boston Market’s 490 restaurants stretch from coast to coast, offering home-style meals, like rotisserie chicken, turkey, meatloaf, brisket, and high-quality side dishes. Boston Market is also one of the country’s largest providers of catering services, with same-day ordering and delivery for corporate and personal events of all sizes.

“We work on behalf of our clients to develop their B2B sales channels, increasing their market-share and ultimately our hard work helps strengthen their brands. We are very pleased to offer these new market leader brands to the industry,” said Edward Shulkin, GCP’s President.

The addition of these gift card choices offers GCP customers an even wider variety of national merchants and retailers across the major gift card categories that are most desired for bulk purchase or corporate gift card programs.

GCP’s Chief Operating Officer, Deb Merkin confirmed the popularity of these new additions. “Our customers are giving us great feedback about these new brands and our sales pipeline is already reflecting their great reception. 2011 has been a banner growth year for GCP and we are pleased to make this announcement early enough in the season to round out the strongest sales year in our history.”

Established in 2004, GiftCard Partners is an award-winning leader and outsourced solution provider for merchant B2B gift card programs through key distribution channels.

Mobile Banking is changing consumers’ relationship with their money

The latest analytics from comScore Inc. indicate that the number of consumers using mobile online banking has increased 45% since one year ago.  This staggering number is proving the shift to mobile technology use is growing, and most importantly, that consumers are beginning to trust mobile technology more as it continues to develop. Upon the initial introduction of mobile financial applications the majority of consumers indicated through various surveys and studies that they used mobile technology, but would not do so for banking or financial purposes.

Having a trusting consumer base has caused a massive growth in mobile banking, which could also mean big changes for gift card usage and receipt of employee rewards.  Imagine getting a spot reward, gift card from your boss for doing well on a big project, and having it download right to your phone. Or having your year end bonus go into your checking account and being able to move that money around on your way to buy your holiday gifts. Mobile banking is changing the way people handle their money. How will it change your financial attitudes? Do you trust mobile banking?

For more information on the latest comScore Inc. analysis click here.

Rachel Merkin is a digital marketing professional. She has been exploring the worlds of social media and B2B gift cards since 2006. When she is not blogging, tweeting, or finding ways to leverage Facebook as a marketing tool, she spends as much time at the beach as she can.