Engagement Strategies Magazine outlines gift card trends

Excerpt from Engagement Strategies Magazine:

Gift Card Landscape Has Shifted, Bringing New Vistas, Values

Four industry experts discuss how recent changes in the market are affecting the use of gift cards as a motivational tool

Gift Card Trends

What other important trends are we likely to see in the use of gift cards over the near term? The experts we spoke to had some different views and suggested different opportunities, but all agreed that the use of gift cards as incentives and performance and recognition rewards will continue to grow.

NGC’s Adam Van Witzenburg expects to see more use of gift cards – especially virtual cards – as incentives to get customers to come into stores or to come to the phone – “things like, ‘If you come in, we’ll turn this card on,’ and ‘If you take this survey, you can have this card’ more proactive marketing with the cards.”

For the rest of the article: http://www.engagementstrategiesonline.com/Gift-Card-Landscape-Has-Shifted-Bringing-New-Vistas-Values.1014.0.html

Established in 2004, GiftCard Partners is an award-winning leader and outsourced solution provider for merchant B2B gift card programs through key distribution channels.