Develop, sell, and market your B2B and 3rd Party Gift Card Program

Create new revenue streams, strengthen your brand, and reach new customers.


Purchase gift cards from our prestigious clients, CVS/pharmacy, Whole Foods Market, and many more

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Award-Winning Industry Leader in the B2B Gift Card Insustry


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Choose a Gift Card

For companies that motivate, engage, or want to say thank you

AutoZone gift card
Catherines gift card
CVS/pharmacy Flu Shot egift card
Speedway gift card
Whole Foods Market gift card
Burlington Baby Depot gift card
Crutchfield gift card
FragranceNet gift card
Subway gift card
Xbox gift card
Boston Market gift card
CVS Select gift card
Lane Bryant gift card
The Cheesecake Factory gift card
Burlington gift card
CVS/pharmacy gift card
Papa John's gift card
The Limited gift card

Increase Engagement

For companies managing incentive, loyalty, or reward programs

GiftCard Partners sells and markets gift cards from leading national retailers and merchants. We help you select the “Right Brands for the Right Programs” with our deep brand and industry expertise. Enjoy discounts that increase with your volume.

  • Gift Cards are the #1 requested reward for incentive and loyalty programs

    Gift cards motivate and build engagement with rewards that people really want. They are a powerful tool to help you achieve your goals.

    • Acquire new customers
    • Increase customer loyalty
    • Inspire healthy behavior and lifestyle changes
    • Recognize length of service
    • Thank employees for going above and beyond with “Spot Rewards”
    • Incent best practices like following safety procedures, consistently meeting deadlines or helping fellow co-workers
gift card brands

B2B Gift Card Program Management Services

For retailers and merchants

GiftCard Partners is a marketing and sales consulting company in the payments industry that provides B2B gift card program management and value added services for retailers and merchants. We increase top line revenue, strengthen brand awareness and drive customer acquisition for our clients. We also provide B2B domain expertise, utilizing marketing and technology tools with a proven track record of success.

  • Ignite your B2B gift card sales

    We market and sell your gift cards for you.

    We increase brand awareness through “Multi-Touch” marketing campaigns and place your gift cards in programs that reach millions of eyes through the following distribution channels:

    • Loyalty
    • Incentive
    • Scrip/Fundraising
    • Sales Promotions
    • 3rd Party (Gift Card Malls)
    • Credit Card Rewards Programs
    • Travel and Hotel Rewards
    • Health and Wellness Rewards
    • Employee Recognition
  • Fulfillment Services

    We manage all bulk fulfillments as it pertains to each of our clients:

    • Activation
    • Customer Service
    • Extensive Inventory
    • Flexible Payment Options
    • Fulfillment
    • Order Processing
    • Packaging Options
    • Payment of Orders
    • Payment Confirmation
    • Reporting & Tracking

Speak with us today:

gift card partners

Expanded Enterprise Services

For retailers and merchants

  • 3rd Party Program Management

    This fast changing and complex $15 billion market is often challenging to manage.

    • The launch process is complicated for new merchants
    • Ongoing management requires time and expertise
    • Sales and marketing analytics are intricate

    We offer a “Total Solution” from card design through launch and ongoing program management.

    • We have strong relationships with the 2 key national providers
    • We save you time by managing the program for you
    • We analyze weekly store-level sales to help gauge sell-through
    • We evaluate and recommend marketing programs and provide ROI analysis
  • 3rd Party Gift Card Program Placement Audit

    • We collect information from multiple locations to verify placement, marketing and inventory status in host locations
  • Competitive Gift Card Merchandising Analysis

    In-house gift card sales at full value represent over 50% of total sales.

    • These are your most profitable sales to your most loyal customers
    • In-house gift card sales are vital to your Omni-Channel strategy

    We focus on how you, your competitors and key retailers market, merchandise and promote gift cards in-store and online. We make recommendations to improve your sales performance and we:

    • Conduct an all-inclusive 15-point audit where we observe, interview, photograph, and gather samples of marketing materials from brand and competitor locations and websites
    • Provide a comprehensive report with detailed findings, recommendations, and follow up actions
    • Provide in-store audit services

Speak with us today:

About Us

Established in 2004, GiftCard Partners is an award-winning leader and outsourced solution provider for merchant B2B gift card programs through key distribution channels.


GiftCard Partners is a marketing and sales consulting company in the payments industry that provides B2B gift card program management and value added services for retailers and merchants. GiftCard Partners increases top line revenue, strengthens brand awareness and drives new customer acquisition for its clients. We provide B2B domain expertise, utilizing marketing and technology tools with a proven track record of success.

We place our clients’ gift cards in workplace safety programs, health and wellness programs, employee recognition, motivation and sales incentive programs, and customer rewards and loyalty programs.

We serve businesses in their selection of our client’s gift cards matching the brand to their program. As a result of our deep brand and industry expertise, we recognize that in order for a program to be successful, the congruency of the reward must match the program, e.g. The “Right Brands for the Right Programs”.

Our Mission

To deliver the highest level of service for our clients, merchants and other providers in the payment industry.

To embrace a culture of innovation, thought leadership and ethical values.

To operate each day to improve our reputation for excellence.

Guiding Principles

Constant improvement through education and maintaining key relationships with analysts and vendors within the industry.

Flawless Execution
A commitment to flawless execution on all processes, goals and standards set with each of our clients and customers.

Outstanding Client/Customer Relationships
We are here to work with and develop an enriching relationship with you and your company.

You can count on us. We consistently over perform and look forward to exceeding your expectations.

Awards and Affiliations

Incentive Platinum Partners
when work works 2014
101 best and brightest companies
Incentive Gift Card Council

Our Executive Team

Edward Shulkin

Edward Shulkin

President, Co-CEO

Ed is an experienced gift card marketer with decades of experience in and around the retail industry. His senior management experience with major retail chains brings GiftCard Partners an exceptional combination of mentorship, big picture thinking and detailed execution.

Deborah Merkin

Deborah Merkin


Deborah has led as Co-CEO of GiftCard Partners, Inc. since its inception in September 2005. Deborah brings more than 25 years of experience in B2B channel development, partner programs, and marketing management. Her global channel expertise lies in defining and marketing new products, creating strategic partnerships, and delivering solutions-driven programs for both channel partners and end customers. Prior to GiftCard Partners, Deborah’s background was in marketing and business development in the high tech sector.